Euclid – Typeface Mystery No. 1: our new typeface monograph.
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Euclid – Typeface Mystery No. 1, the first book of a series designed by Hubertus Design out now!
More than three years after the release of our first typeface monograph, we’re proud to launch a new book. Announced about a month ago, “Euclid – Typeface Mystery No. 1” was conceived and designed by Hubertus Design. The Zurich-based studio was given carte blanche for a book that would showcase the many facets of Euclid, our ultimate geometric sans typeface. And they lived up to their name as a leading voice in innovative book design. Their team came up with an idea that transcends the expectations – including our own.
If you assumed that a publication devoted to a typeface would be one big specimen, think again. Like our previous “SangBleu Typeface: The King, His Court, The Explorer & The Gift”, the new book is a graphic and textual experiment in its own right. “Euclid – Typeface Mystery No. 1” is a multidisciplinary triptych, constructed from three skillfully interwoven: At the heart of the book is “A Snippet of the Clear Night Sky”, a mystery novel that Matthias Michel has authored specifically for this purpose. Hubertus Design brought in Matthieu Gafsou. The Franco-Swiss artist contributed “Eerie Indeed”, a series of photographs that augment the book with a rich pictorial layer. And then there’s the Euclid Typeface, which is used to set all text. The combined outcome is just as beautiful as it’s disturbing, and a creation that we find difficult to categorize.
Jonas Voegeli, Hubertus Design (Concept & Art Direction)
Presentation of the font
“As far as the design is concerned, and the related question of the mediation of a typeface in comparison to the use of a typeface, the answer is simple: Because in our work, which is always approached with certain care for type and typography, type is always part of the subject and the mediation level.”
Matthias Michel (Novel, Concept & Art Direction)
Font as “main character”
“Since a good typeface delivers incisive ‘characters’, it is mainly a matter of imagination to implement it as the driving force of a story, not only as a means of "action" but also as a matrix for human characters. In this respect, ‘Euclid’ was a perfect incentive: It is, on the one hand, an almost perfect font family, almost perfectly commercial, almost perfectly variable, almost perfectly classic and contemporary at the same time. And on the other hand, it refers to ancient and pre-typographical principles.”
Fonts: Euclid Circular A, Euclid Circular B, Euclid Square, Euclid Triangle, Euclid Flex and Euclid Stencil (designed by Emmanuel Rey / Swiss Typefaces)
Euclid Mono Vanguard (designed by Emmanuel Rey, Quentin Schmerber / Swiss Typefaces)
Font Engineering: Christoph Koeberlin
Concept & Art Direction: Hubertus Design (Matthias Michel, Jonas Voegeli, Lea Fischlin, Kerstin Landis)
Typeface descriptions: Florian Hardwig
Novel: Matthias Michel
Photos: Matthieu Gafsou
Illustration Cover: Noah Scalin (www.noahscalin.com)
Print / Binding: Musumeci S.p.a
Cover material: Cloth Balatex Imperial 4440
Paper: Munken Polar Rough/Maxi Satin/Prolight
Reproduction pictures of the book: studio GG58
Hardcover, 264 pages, 24.5 cm x 31.5 cm
“Euclid – Typeface Mystery No.1” is available in two versions. The Standard Edition can be had for 50 CHF whilst The Ultimate Edition is a limited run that will be sold at 200 CHF.
The Ultimate Edition isn’t only distinguished by a special cover featuring a black-on-black version of Noah Scalin’s skull art… It’s a bundle that includes both the book and the typeface at a bargain price: each copy of the Ultimate Edition comes with a gift card hidden somewhere inside the book. Once you’ve extracted it (surgical equipment required), it will allow you to download the complete Euclid Typeface for free. That’s 5 collections with 54 styles, to the value of 405 CHF. In other words, you’ll get the fonts for half the standard price – and the book on top!
As a student, you can get a special deal on all our available typefaces. This includes a lifetime license which means you can use these fonts all throughout your studies and continue to use all throughout your lifetime.
Designers rarely work alone. Buy one license and have your whole team covered. Our standard license gives you the right to install the fonts on up to 10 workstations within your company.
