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Web Support Newsletter - March 2016 |
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Web Support NewsletterMarch 2016HiWelcome to our March edition of the Web Support Newsletter. This month, find out how we keep up to date with digital marketing trends, what we can learn from usability testing, and see the launch of our new Graduation website. Top five digital marketing tipsAs the digital landscape is constantly changing, staying up to date with the latest technologies and best techniques is essential in keeping our digital communications channels relevant. This month, Exeter-based agency Optix Solutions held a digital marketing conference to share ideas and advice. Rachel Dennis, Web Marketing Officer, shares her top insights from the day in her latest blog post. |
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Usability testingTesting the usability of a website with real users has become an integral part of our design and development process. Frank Zirger, GBP in the web team, recently took part in a user testing session for the new Graduation website. In his latest post on the web team blog he shares some of the benefits that usability testing provides in creating a better user experience. |
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Graduation site launchThis month saw the launch of our new responsive Graduation website. The Graduation site has to be functional and informative, yet it’s also celebrating an enormously proud and exciting time for our students, and we wanted to incorporate this into our redesign. By focusing on the primary user needs and then testing the site with students in development, we created a site that has its users at the forefront. 
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