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October 2018

CEO Message

One of the biggest motivators for travel to Gippsland is to visit friends and relatives.  Family functions, weekend catch-ups, or revisiting favourite places from childhood all trigger new trips to our region. 

A key to maximising the benefits of this market and get them to stay longer and spend more is to know our own backyard. If we know what events are on, the best cafes, new attractions, when the tours start or the amazing accessible walks for example it all contributes to great word of mouth and recommendations for our guests. 

Being in tourism in Gippsland means knowing Gippsland.  We encourage all our industry partners to keep learning about our inspiring region to help deliver authentic experiences for our visitors.

Terry Robinson 

Eat Drink Gippsland a winning guide

The launch of Eat Drink Gippsland has given us the opportunity to extend our media network and make contact with some highly regarded food, wine and travel journalists. We have engaged with more than 30 individual journalists and publications, receiving some encouraging feedback.

Jill Dupleix is a food editor, restaurant critic, travel writer and cook book author.  She writes for Delicious, Good Food and other publications and has selected SARDINE Eatery + Bar and The Long Paddock to appear in her new guide Truth, Love and Clean Cutlery

Richard Cornish writes for The Age, two articles featuring Gippsland were published recently. The first, 6 Reasons to Visit Leongatha can be found here and a just open piece on Bistro Grata in Traralgon can be found here

Hats off to SARDINE Eatery + Bar!

Congratulations to SARDINE Eatery + Bar from Paynesville who earlier this month received a Hat in the recent Good Food Guide for 2019.

Owned  and operated by Victoria and Mark Briggs, SARDINE Eatery + Bar pride themselves on providing an ever- changing menu of Gippsland's finest produce.

Award winning chef, Mark is the extraordinary talent in the kitchen whilst Victoria leads the team and creates a wine list of local and international wines.  To read the full list of hats see here.

Gippsland featured in Happy Space Campaign

As part of the happy space campaign, Visit Victoria are producing four seasonal editions of a 24-page magazine for the Sunday Herald Sun over the next 12 months. 

The Spring edition released last week featured a piece by TV personality Lavinia Nixon about her East Gippsland experiences. An article supporting the Great Southern Rail Trail encouraging Spring activity on the rail trail was also included. 

Each edition consists of 379,000 copies and focuses on seasonal themes amplifying different regions.  Gippsland is pinpointed to feature as a destination in Autumn 2019.

Influential Lauren Bath visits Gippsland

Deemed “Australia's first professional Instagrammer” by national media, Lauren Bath pioneered the Australian influencer industry.

Lauren visited Wilsons Promontory National Park last month and created posts of the area.

You can see Lauren’s work here

Prom Pilgrimage

Wilsons Promontory was featured in the September edition of RACV's Royal Auto magazine. 

The magazine communicates monthly with  2.1 million RACV members, largely in the 45+ age bracket. 

The RACV audience has the potential to be higher yielding than their younger counterparts with more spare time to travel.  To read the article see here.

Guides to help you grow

Tourism Excellence is a free program offered by Visit Victoria, made up of several guides designed to help you get the best from your workforce, deliver the best possible visitor experience and maintain a sustainable industry together. 

The capacity to compete now and in the future, relies on our joint ability to deliver quality tourism experiences and to develop a reputation for excellence. By exceeding the expectations of visitors, the industry will enjoy greater repeat visitation and positive word-of-mouth referrals by those satisfied visitors and build and sustain a competitive advantage.  

To access the guides read here.

Prepare your business for the upcoming summer

The Fire Danger Period has yet to be announced for Bass Coast, Baw Baw, Latrobe City and South Gippsland Shires. It has commenced in East Gippsland and Wellington. To check for updates read here.

It is important that Gippsland Tourism Businesses prepare themselves and their properties for the upcoming summer.  

To access CFA tourism resources please read here.  The Destination Gippsland Business Continuity Kit can be found here.

Funding opportunities

The Regional Events Fund (REF) provides funding for activities that support regional visitation.  Round 6 is currently open.

To read more about the fund see here.

The $641.6 million Building Better Regions Fund (BBRF) supports the Australian Government’s commitment to create jobs, drive economic growth and build stronger regional communities into the future.  

For Round 3, $200 million is available, with up to $45 million of this funding earmarked to support tourism related infrastructure projects.

To read more see here.

Your Dog's Happy Space!

Visit Victoria is putting your next short-break in the paws of your dog with the world’s first tourism campaign optimised for dogs.

An extension of the recently launched Your Happy Space regional Victoria marketing campaign for humans, Your Dog’s Happy Space will get tails wagging.

Dogs are widely considered as a barrier to experiencing a weekend away for the 65 percent of Victorians who own a pet, so the campaign highlights the diverse range of quality pet-friendly experiences across the State. Read more.

A Job for Everyone

Victorian Small Business Commissioner Judy O’Connell launched the ‘A Job for Everyone’ campaign in Leongatha last week, encouraging Gippsland businesses to employ people with a disability.

The ‘A Job for Everyone’ campaign seeks to raise awareness of the benefits for businesses to include a greater number of people with disability in their workforce.

To understand more about the National Disability Coordination Officer Programme, which supports this campaign please see here.  

Harvest Fest 2018

Over three action-packed days, Lardner Park will be transformed into Harvest Fest; Gippsland’s newest farming and lifestyle event.

Expecting to draw crowds of more than 20,000, the pillars of Grow, Make, Eat and Live will be brought to life through hands-on experiences, exciting retail opportunities, entertainment and educational activities. Read more.

Prom Country - Road Rally

Prom Country Tourism has developed a Road Rally app.  You can follow the clues to discover unique locations in the Korumburra area.

For more information see here.

VTIC business tools

VTIC has a range of business tools to assist businesses. To access please see here.

Their next free webinar series is scheduled for 21 November 2018. To contact VTIC or to access their programs including the free webinar series, see here.  

Must read newsletters & business resources

Tourism Australia - Essentials Newsletter - see here.

Visit Victoria has a new look website with range of resources for Tourism operators. http://corporate.visitvictoria.com/industry

Visit Victoria newsletter see here.

Business Victoria business resources can be found here.

Gippsland Tourism Satellite Accounts

Tourism Research Australia has produced the latest Tourism Satellite Accounts for Gippsland.

To read more see here.

Gippsland Events

Promote events to your visitors to encourage them to stay longer and explore further in Gippsland. See links to event guides below.

Bass Coast
Baw Baw
East Gippsland
Latrobe City
South Gippsland

Check in with our Social Media

Check into Social Media by tagging us in your posts.  To share using Gippsland Hashtags read more HERE.  To see what is trending in the social media world see HERE.

Build your business with assistance from your Local Council

Visit Destination Gippsland for a list of industry links to local and regional tourism associations and local government.  Industry Links.

Tourism in Gippsland = 12,400 Jobs

The Gippsland Visitor Economy generates an estimated $1.2b in Gross Regional Product (11% of the total Gippsland economy). It supports 12,400 jobs (12% of all Gippsland employment) in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone’s business.

Destination Gippsland Team

Find out more about our Board of Directors here

Contact our team here