|
The critical holiday shopping period may be old news for consumers, but for retail executives gathered in Orlando this week, it’s an inescapable topic of discussion.
Companies including Urban Outfitters, Five Below, Vince Holding and American Eagle Outfitters released sales figures for the latest festive season ahead of ICR’s annual conference in central Florida, where the WSJ Leadership Institute’s CFO Journal met with CFOs and retail executives who studied the holiday season data to get a sense for what may be ahead.
On CEO and CFO Martin Hoffmann said that the sportswear company had a “really good” holiday period, giving it confidence heading into 2026. “The brand is hot. Our full-price share is very high. And so we are actually elevating even more on the premium side,” he said.
Other retailer highlights from ICR:
By the numbers: The company behind its namesake brand as well as others including Anthropologie, Free People and Nuuly saw net sales increase 9% for the final two months of 2025 compared with a year earlier. Retail segment sales for the period were up 7%, with comparable retail sales increasing 5%, thanks to mid-single-digit growth in both digital channel sales and retail store sales.
Beyond the holidays: “We’re always anxious to get out of the holiday season, where the consumer is back to buying for themselves and buying based on fashion and want,” said Frank Conforti, the company’s co-president and chief operating officer. “And so far, the post-holiday season has performed really well, especially [regular] price, across all brands and channels.”
By the numbers: At value retailer Five Below, the holidays were similarly strong. Net sales during the two months starting Nov. 2 increased by around 23%, to $1.47 billion, compared with the year-earlier period. Comparable sales increased by 14.5%.
What did well: The growth was driven by both traffic and sales and it came across stores, income levels and demographics and in 14 of the 18 departments the company operates in, said CFO Daniel Sullivan.
Quotable: “So this notion that we are relying on a single trend, a single item, is simply not what we’ve seen,” he said. “And this isn’t unique to the holiday, by the way. We saw this over the course of the second half of the year.”
By the numbers: The western-wear chain’s shoppers similarly turned out during the holidays. Net sales of about $706 million were up 16% for the three months ended Dec. 27 compared with a year earlier, according to preliminary results released this month. Same-store sales increased roughly 5.7%.
Holding back on price hikes: “We had one moment in time when we could raise prices prior to the holiday shopping season,” said CEO John Hazen. “Given how well business was performing and my fear of disrupting the store operations team, we decided to hold exclusive brand pricing all the way through holiday.”
What’s ahead?: “Now that we're in January, we are going to pivot to raising prices” on the company's own exclusive brands, likely in a low-single-digit range, Hazen said.
—Jennifer Williams
|