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Coke Takes on IRS With $20 Billion at Stake

By Kristin Broughton | WSJ Leadership Institute

Good morning, CFOs. Coca-Cola’s fight with the IRS heads to federal appeals court; a look at the biggest risks facing the highflying stock market; and why the memory crunch is almost impossible to solve.

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Emil Lendof/WSJ; iStock

Coca-Cola is waging a high-stakes corporate battle with more than $20 billion at stake, and the opponent isn’t Pepsi or even Dr Pepper. It’s the Internal Revenue Service.

The dispute between the beverage company and the taxman heads to a federal appeals court in Miami this week. The legal issues are complex, but the core question is simple: Does Coca-Cola report too much profit abroad and too little in the U.S.?

A Coca-Cola win would remove a potential liability that has been hanging over the company for a decade and give comfort to multinationals facing similar audits. If Coke loses, however, it faces a bill for back taxes and interest that’s larger than the company’s net income from 2025—plus a higher tax rate going forward.

The stakes: The potential $20 billion price tag has been mounting for years. The company paid $6 billion in taxes and interest after the 2020 Tax Court loss. If Coca-Cola wins, it gets that back, plus interest.

A complete loss, however, wouldn’t just affect 2007 through 2009. Because the company still uses the disputed cross-border method for calculating its taxes, Coke would likely owe more for 2010 through 2025. That’s $14 billion in taxes and interest, plus a 3.8 percentage-point jump in Coke’s effective tax rate this year. The company says that would cost $450 million for the first quarter alone.

Companies are watching: The IRS frequently challenges cross-border transactions, and it’s currently litigating multibillion-dollar cases against Meta Platforms and Amgen. Three of the Big Four accounting firms—all but EY, Coca-Cola’s auditor—weighed in with a brief favoring the company. So did the U.S. Chamber of Commerce and the National Foreign Trade Council.

 
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The Week Ahead

Monday

  • Earnings: Ennis 

Tuesday

  • Earnings: Carnival, Cerebras Systems, FedEx, KB Home
  • S&P Global releases both its Manufacturing and Services Purchasing Managers’ Indexes for June.

Wednesday

  • Earnings: Jefferies Financial, Micron Technology, Paychex 
  • The Census Bureau reports new-home sales for May.

Thursday

  • Earnings: Darden Restaurants, McCormick
  • The Bureau of Economic Analysis releases the personal consumption expenditures price index for May.
  • The Census Bureau releases the durable goods report for May.

Friday

  • The University of Michigan releases its consumer sentiment survey for June.
 

What Else Matters to CFOs

A pullback in AI-infrastructure investment is viewed as a major threat to stocks by many investors. Michael Nagle/Bloomberg News

Corporate earnings are surging. Economic data are solid. And oil prices are tumbling in the wake of the interim U.S.-Iran peace agreement. U.S. stocks have the wind at their back and new records within reach.

Yet lurching drops in some recent sessions betray investors’ underlying jitters. Many note that big rallies tend to precede a slide. Once stocks have logged huge gains, the question becomes: How much further can they go?

📰 Other headlines

  • Why the Memory Crunch Is Almost Impossible to Solve
  • Secretive Wall Street Powerhouse Jane Street Seizes the AI Spotlight
  • Tide Already Dominates Detergent. Why Is P&G Pushing a New Version?
  • Top Bank Regulator Spoke at an Invite-Only Client Dinner After Fed Meeting
  • CME Sues U.S. Regulator to Stop Kalshi From Offering Popular ‘Perp’ Futures
  • America’s Economic Anxiety Is Rising Up the Income Ladder
 

Quotable

“You can’t say, hey, all white-collar jobs are gone and this could even be a weapon and we will use all the power to build data centers.”

— Microsoft CEO Satya Nadella, offering a blistering critique of how the race for AI supremacy has taken shape
 

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About Us

The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy.

Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew.

You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.

 
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