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Brand USA Launches Ad Campaign as 80% Federal Funding Cut Takes Hold; What Would You Bid for a Logo Tattoo?; Newsmax Plans a Crypto Reserve
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Good morning. Today, the travel industry argues to reverse steep funding cuts to a public-private marketing partnership; Pharrell Williams’s auction house will take bids on tattoo designs; and a right-leaning news company sees upside in President Trump’s meme coin.
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Fred Dixon, chief executive of Brand USA, introduced the ‘America the Beautiful’ ad campaign at an event in June. Photo: Arthur Kobin
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Upbeat new ads promoting travel to the U.S. under the theme “America the Beautiful” are set to begin running next week in Europe and Asia.
But back in Washington, D.C., lobbyists for the travel industry are trying to undo an 80% cut in federal funding to the group that created the campaign, a public-private partnership called Brand USA, Patrick Coffee reports.
Their chances for success aren’t clear. Although President Trump’s budget request in May included full funding for Brand USA, the reconciliation bill he signed in July reduced its allocation by $80 million. And skeptics include Sen. Ted Cruz (R., Texas), chairman of the Commerce Committee.
“The travel industry already has a strong financial motivation to promote tourism and is perfectly capable of marketing without a government subsidy,” said a spokeswoman for the committee.
The debate comes as the U.S. travel industry looks to capitalize on the country’s 250th anniversary celebrations next year, 2026 World Cup matches from Miami to Seattle and the 2028 L.A. Olympics.
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Content from our sponsor: Deloitte
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Shift to Proactive Care Could Save US Health Care System $2 Trillion Yearly
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Disease-prevention investments could boost health and longevity and deliver clear ROI by reducing spending on cancer and other areas, according to Deloitte research. Read More
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A bidder will have the chance to tattoo Thom Browne’s logo on their body. Photo: Pamela Berkovic/Joopiter/Thom Browne
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Thom Browne is auctioning off a tattoo of his fashion label’s logo as part of a wider sale being held by Joopiter, the digital auction house founded by musician-turned-designer Pharrell Williams, Sam Schube writes.
Bidders this month will compete for 16 different tattoos, or more precisely certificates of design for specifically commissioned tattoos, with the expectation that winners will get them inked post-sale. Joopiter has given each one an estimate of $10,000 to $15,000.
The winner of Browne’s lot will receive his design (the brand’s signature red, white and blue stamp) along with dimensions (23mm wide by 25mm tall) and Pantone color codes (True Red, Star White and Total Eclipse) to give to their tattoo artist. Suggested location: “Below base of back of the neck.”
Other figures featured in the sale include contemporary artists Derrick Adams and Jeffrey Gibson, architect Peter Marino, tattoo artist Dr. Woo and fashion designer Gabriela Hearst.
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“We’re building a bank, not a social club.”
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— Palmer Luckey, co-founder of the fledgling bank Erebor, which intends to serve a clientele similar to that of Silicon Valley Bank before its collapse while skipping the courtside tickets and other luxury perks that Silicon Valley Bank once gave clients
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Publicly traded Newsmax plans to purchase up to $5 million in bitcoin and Trump Coin over the next year. Photo: Michael Nagle/Bloomberg News
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Newsmax plans to start a cryptocurrency reserve that will include bitcoin and a meme coin launched by President Trump, Kelly Cloonan reports.
The conservative news outlet, which raised $225 million in a preferred private offering in February and completed a $75 million initial public offering in March, said it plans to purchase up to $5 million in bitcoin and Trump Coin over the next 12 months.
Trump Coin’s value “should track the success of the Trump presidency, which so far has been impressive,” CEO Christopher Ruddy said.
Newsmax said it expects the purchase will make it the first company listed on the New York Stock Exchange to buy Trump Coin.
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The WSJ CMO Council Summit
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This Nov. 18 and 19, CMOs will gather in New York for The WSJ CMO Summit, featuring marketing leaders such as Vanessa Broadhurst of Johnson & Johnson, Cheryl Krauss of Chubb, Alicia Tillman of Delta Air Lines, Laura Jones of Instacart and Taylor Montgomery of Taco Bell. Together, they’ll explore fan-fueled growth, AI in marketing and the evolving CMO-CEO partnership. Join the CMO Council and be part of the conversation shaping the future of marketing leadership.
Request Invitation
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Amex unveiled its updated consumer and business Platinum cards in the third quarter. Photo: Brendan McDermid/Reuters
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American Express revenue jumped in the latest quarter as cardholders increased their spending. [WSJ]
Meta Platforms has withdrawn from brand-safety audits by the Media Rating Council. [Adweek]
Apple and NBCUniversal will make a bid for new subscribers by offering their streaming services together at a discount. [THR]
CBS News standards and practices chief Claudia Milne is leaving, the first senior executive to exit since Bari Weiss was named editor in chief and a former Trump official became ombudsman. [Variety]
From the introduction of Coca-Cola, Jell-O and Spam to today, here’s how ultraprocessed food took over America. [NYT]
Restaurants are trying to tempt New Yorkers with limited-time-only hamburgers. [Grub Street]
Lancôme is marketing its makeup to new brides with creator Becca Bloom and fashion brand Monique Lhuillier. [Glossy]
Mary Beth Sheridan, former CMO at retail chain Anthropologie, was named president at home furnishings company Jonathan Adler. [Furniture Today]
Kerstin Block, who founded Buffalo Exchange with a twist on the old thrift-store model, died at age 83. [WSJ]
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