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UPS's CFO Discusses Managing Tariff Uncertainty

By Walden Siew

Good morning, CFOs. UPS CFO Brian Dykes on the impact of tariffs and why the company's withholding full-year guidance; Microsoft crosses the $4 trillion mark; Trump gives Mexico more time.

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UPS withheld revenue or earnings guidance for the year, citing low consumer sentiment that is weighing down the small package market. PHOTO: VINCENT ALBAN/REUTERS

United Parcel Service is facing a perfect storm of challenges: sticky union-labor costs, tariff and trade volatility, and the reduction of Amazon volume. New U.S. trade agreements have locked in elevated tariffs with certain countries in recent months.

But that additional dose of clarity isn’t enough for companies like the delivery giant, which this week warned that economic visibility was still too poor to provide guidance for the year.

✏️ Chief Financial Officer Brian Dykes talked to my colleague Mark Maurer about tariff impacts for UPS and its corporate customers. Edited excerpts follow.

WSJ: How did you arrive at the decision to not provide full-year guidance?

Dykes: Particularly in the U.S., a large, very important part of our customer base is our small and medium-sized businesses. These are customers where quite frankly we want to help them punch above their weight. What happened with the tariff uncertainty is it's making their ability to both forecast and determine how they're going to manage their peak ordering and demand very, very difficult. When we think about tariffs in general, the direct impact of tariffs for UPS is there's some money there, but it's manageable.

We've got to have a wide range of outcomes that we're trying to manage through. Over the course of the quarter, we will be working with SMB customers and our enterprise retail customers on what that peak forecast and demand profile looks like.

WSJ: Have the recent trade agreements helped provide more visibility than you had three months ago?

Dykes: We actually sit in a very different place. When we were in the second quarter looking at the first tariff expiration, customers already had inventory. You were going through a period in the year where demand is relatively stable. Going through the summer months, you don't get a big peak in demand, particularly for our SMB customer base. What happened over the course of time is that inventory's been bleeding off. If I'm an SMB customer in the U.S. who sources from China under the de minimis threshold, all my orders that I'm facing have a 55% tariff on them. [Editor’s note: The U.S. on Wednesday said it will end the so-called “de minimis” tariff loophole that allows goods under $800 to enter the country duty-free.]

They're in a very different position now than they were in the second quarter as far as knowing how much inventory I've got, what my demand pattern's going to be, what price I'm going to be able to sell it at.

 
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The Day Ahead

📆 Earnings

  • Chevron
  • Church & Dwight
  • Colgate-Palmolive
  • Dominion Energy
  • Exxon Mobil
  • Franklin Resources
  • Kimberly-Clark
  • Linde
  • LyondellBasell Industries
  • Moderna
  • Regeneron Pharmaceuticals
  • T. Rowe Price Group

📈 Economic Indicators

The Bureau of Labor Statistics releases the jobs report for July.

The Institute for Supply Management releases its Manufacturing Purchasing Managers’ Index for July.

 
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What Else Matters to CFOs

Many products that cross the U.S. border—cars, furniture, bluejeans—are subject to customs duties such as tariffs, which President Trump has imposed on a range of imports. In the first half of this year, duties collected by the U.S. have totaled $90.6 billion, more than double the amount for that period in 2024.

The importer pays the duties and may choose to strike a deal with the supplier, eat the cost on their own or pass it along to consumers. (American corporations have, thus far, largely shouldered the bill.)

Here’s a look at how tariffs are affecting businesses and consumers, based on some of the biggest categories to face new levies.

***

Just weeks after the AI boom produced the first $4 trillion company, it has minted a second.

Microsoft crossed the market-capitalization milestone Thursday morning as investors reacted to its fourth-quarter earnings report, which showed high growth in its cloud-computing services, bolstered by demand for its artificial-intelligence offerings. Nvidia, whose high-powered computer chips have helped usher in an AI revolution, hit the $4 trillion mark earlier this month.

  • Why Microsoft and Meta Are Soaring After Earnings
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📰 Other headlines

  • Amazon Shares Fall Because Cloud Unit’s Growth Wasn’t Enough for Wall Street
  • Why Amazon’s Massive Retail Business Is No Longer Enough
  • Apple’s iPhone Sales Blow Past Estimates as Some Customers Raced to Beat Tariffs
  • Big Tech’s $400 Billion AI Spending Spree Just Got Wall Street’s Blessing
  • Paramount Streaming Revenue Grows, While TV Challenges Continue
  • Reddit Swings to Second-Quarter Profit as AI-Driven Improvements Boost Ad Revenue
  • Trump Gives Mexico More Time to Seal Trade Agreement
  • Trump’s Tariffs Questioned by Appeals Court
  • In a Country Trump Says Nobody’s Heard Of, Tariffs Bring Chaos
  • The AI Company Capitalizing on Our Obsession With Excel
  • Logistics Giant DSV Hits Pause on U.S.-Mexico Investments
  • A Media Giant Leans on People, a 50-Year-Old Brand, to Confront the AI Age
  • Millions of Student-Loan Borrowers Prepare for Higher Payments
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100

Prices can change this many times at Reitan’s REMA 1000-branded grocery stores across Norway, thanks to dynamic pricing, and more often during holidays. Read on for more details in our special report on the future of food.

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About Us

The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy.

Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew.

You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.

 
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