Sometimes it IS about you.This week on the blog I wrote about how when it comes to business, it’s not about you. But today I’m going to contradict myself and say that in some ways, it IS about you. A couple weeks ago I was participating in the #createlounge Twitter chat on tips for beginning bloggers. One of the discussion points was about finding your audience and defining your niche. The conversation was naturally focused on other people — after all, your audience is made up of a group of people with specific attributes. But I think an important part of the equation is yourself. There’s a difference between the people you can help and the people you want
to help. The people you want to help are going to be bigger fans of your work because your enjoyment will shine through. So when you’re thinking about what you should write for your audience or what social media you should be on to connect with your people, start with what you personally enjoy most, first. People can get information anywhere, and you can find the right people anywhere. What makes people want to come to you specifically is the way you share information. And at the end of the day, people would much rather get information from the person who’s clearly most passionate about the topic at hand. Do the workWhat do you enjoy the most when it comes to your work and growing your site? How can you do more of that and less of the things you don’t like? Can you eliminate something you hate doing?
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