Amazon in the world of Automotive No Images? Click here Hello, August. Prime Day is now officially in the rearview mirror, but there's no time for cruise control. Back-to-school and the holidays are just around the next bend. While I try to really stretch the car analogies, Amazon is actually venturing into the automotive industry from multiple angles. Sellwin EVP of Growth and Partnerships Julie Weitzner wrote an excellent blog post that explores Amazon's potential to upend the entire auto industry. The write-up is just a dip in the ocean of auto moves the company is making, but smarter auto manufacturers are already exploring “frienemy” relationships with Amazon instead of sitting it out on the sidelines. There's more, though. The company is also investing heavily in brick and mortar locations, luxury beauty, real estate, fashion, and shipping... always shipping. (I'm still waiting on those drone deliveries, Bezos!) OK, let's hit the gas. Amazon's Automotive AmbitionsThere's a reason why Amazon is motivated to invest in automotive: the entire industry is hungry for innovation and fresh thinking. That makes it a perfect fit for Amazon, a company known for its quest to dominate every vertical. We're talking about Amazon's automotive ambitions on the Sellwin blog. Amazon Killed Brick and Mortar, So Why Is It Investing in Stores?Sellwin President Travis Johnson has the answer in this op-ed he wrote for Adweek. (Hint: data collection, boosting private label sales, and selling more Prime subscriptions all factor in.) Amazon + Lady Gaga Make a Bet on BeautyJust ahead of Prime Day, Lady Gaga announced a cosmetics line called Haus Laboratories, sold exclusively on Amazon. Sellwin's SVP of Consulting Will Margaritis spoke to WSJ about the greater implications of the new partnership. Our Call on the Q2 Financial ResultsThere is a first time for everything, and last week was the first time that Amazon shared an earnings call that didn’t completely wow analysts with record-breaking growth -- but one-day shipping isn't cheap. Read our analysis of the Q2 financial calls for Amazon, Facebook, and Google.Keep these headlines on your radar:
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