Good morning, CFOs. Levi’s rolls out one of its most premium collections while also working to appeal to value shoppers; PwC’s global revenue climbs; plus, Amazon plans to lay off tens of thousands of corporate workers.

Levi Strauss has its sights on the more elevated shopper. It also wants those looking for value. I spoke with the company’s chief financial officer, Harmit Singh, about how the recent launch of a higher-end collection fits in with the brand’s strategy.

The company is rolling out one of its most premium lines of apparel yet with the launch of Blue Tab jeans, jackets and more that can retail for over $350, some of the highest prices for the brand’s own clothing. The plan is to appeal to more premium shoppers while filling a gap in the brand’s offerings. But unlike others that have pulled products out of lower-priced retailers to elevate their brands, Levi’s aims to be more luxe while also selling denim for as low as roughly $20 in mass-market stores.

“The question was, ‘There is a premium layer, should we tap into it?’” Singh said. Once executives decided the answer was yes, “we said, ‘OK, let’s expand our addressable market,’” he said. The higher-end Blue Tab offerings, a nod to the color of the label affixed to the clothing, complement the iconic Red Tab apparel that often retails for under $100 as well as the lower-cost Signature line sold in chains such as Walmart.

The key with the more elevated line is retaining credibility whether shoppers are looking for value or to spend hundreds of dollars on denim.

📆 Earnings

• Booking Holdings
• Electronic Arts
• Mondelez International
• PayPal Holdings
• Regeneron Pharmaceuticals
• Royal Caribbean Group
• Sysco
• UnitedHealth
• United Parcel Service

📈 Economic Indicators

S&P Cotality releases its National Home Price Index for August.

PricewaterhouseCoopers said Tuesday it booked a 2.9% increase in global revenue for its latest fiscal year, as the Big Four accounting firm navigates a decline in its Asia Pacific business and slower growth in auditing and tax services.

PwC’s revenue totaled $56.968 billion for the fiscal year ended June 30. The increase was the smallest since 2020, when it was 1.4%.

The firm’s Americas operations saw a 5.1% rise to $25.57 billion, and Asia Pacific business climbed by 3.7% to $22.55 billion. Meanwhile, Asia Pacific revenue fell 4.9% to $8.85 billion. PwC said growth was strong in countries such as Japan, India and South Korea.

The advisory business booked $24.39 billion in revenue, up 4.6% for the year, compared to a 3.1% increase a year earlier. Growth, meanwhile, slowed in audit as well as tax and legal services. Audit revenue rose 1.9% to $19.85 billion, the smallest increase since 2020. Tax and legal services grew 1.1% to $12.74 billion in revenue, also the lowest percentage since 2020.

Two other Big Four accounting firms, Deloitte and Ernst & Young, have reported global revenue growth in recent weeks. KPMG hasn’t yet reported its revenue for the year.

EY earlier this month recorded a 3.9% increase for the latest fiscal year, slightly higher than a year earlier. Deloitte, a sponsor of CFO Journal, in September reported a nearly 5% increase to $70.5 billion, up from a 3.5% rise the previous year.

—Mark Maurer

More pink slips are on the horizon, this time from Amazon.com.

The tech giant plans to lay off as many as 30,000 employees starting as early as Tuesday, the latest cost-cutting move for the tech giant that is seeking to slim down and conserve cash, reports my colleague Sean McLain.

Amazon’s job cuts come as large companies in the U.S. are looking at ways to reduce or slow the growth of their head count, including by employing artificial intelligence. Rising prices, a tighter labor market and the ebb and flow of President Trump’s trade war have led corporate leaders to look at ways to tighten belts without hurting growth. For the full details, read on here.

📰 Other headlines

• The Good Vibes Are Back on Wall Street
• Keurig Dr Pepper Turns to Private Capital to Back $18 Billion Deal
• Qualcomm Launches AI Chips to Challenge Nvidia’s Dominance
• Trump Considers Fed Chair Selection by Year-End from Slate of Five Finalists
• The Fed’s $6.6 Trillion Test: When to End Its Portfolio Runoff
• The Office Is Back: A Top NYC Developer on the Future of Cities
• The Fight to Restore Chicago’s Magnificent Mile to Its Glory Days
• The Secrets to Hermès’s Reign as One of the World’s Most Valuable Companies
• Lululemon Athletica, NFL Launch Team-Branded Apparel Collection
• How KFC Lost Fast Food’s Chicken Crown—and How It Plans to Win It Back
• CEOs Are Furious About Employees Texting in Meetings
• The Lengths Americans Are Willing to Go to Make Every Penny Count
• Trump’s Big Tariff Task in Asia Is to Close the Deal

📈 Earnings wrapup

• Bed Bath & Beyond Quarterly Loss Narrows, Expects Revenue Growth Next Year
• Whirlpool’s Sales Edge Higher
• Nucor Third-Quarter Profit Climbs on Higher Revenue
• UnitedHealth Revenue Rises as Turnaround Efforts Continue
• Novartis Posts Higher Net Profit as Key Drugs Lift Sales
• HSBC Profit Drops on Billion-Dollar Hit From Madoff Suit
• BNP Paribas Profit Rises on Retail Recovery, Investment Banking Performance
• Amundi Extends Momentum With Growth in Client Assets
• Danone Reports Sales Rise on China Growth
• Iberdrola Raises Guidance After Net Profit Jumps

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The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy.

Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew.

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