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The Morning Download: AI Reshapes the Company
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By Steven Rosenbush | WSJ Leadership Institute
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Jack Dorsey said employees across companies should brace themselves for similar large-scale layoffs. Jim Watson/AFP/Getty Images
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Good morning. AI may not lead to massive job losses, but it's still changing what it means to be a company. The great challenge facing leaders of all organizations is to understand what those AI-driven changes entail for their markets and operating environments.
Jack Dorsey, the CEO of Block, made that assessment in a letter to shareholders Thursday explaining why the parent of Square and Cash App will cut 40% of its workforce, or more than 4,000 jobs. Dorsey, who co-founded Twitter as well as Block, cited rapid advances in AI tools reshaping how companies operate. “The core thesis is simple,” wrote Dorsey in his note. “Intelligence tools have changed what it means to build and run a company.”
Block isn’t alone. Salesforce cut about 4,000 customer-support roles last year citing AI gains. Pinterest is shedding nearly 15% of staff to refocus on AI initiatives.
Such job cuts are only one aspect of what it means for a company to adapt to AI. The question isn’t simply a matter of cutting costs or doing more with less, although there will be more instances where that happens. The big questions are how AI changes the way leaders understand their customers, their products and services and the way their organizations are structured.
Even if AI doesn’t lead to mass layoffs, it may lead to the loss of jobs in the C-suite. That’s the case at Amazon.com, where insider Peter DeSantis took over late last year as head of AI. Today, the Journal takes a look at where he taking the company:
In December, Amazon said its chief AI scientist, Rohit Prasad, would leave the company and his responsibilities would be handed over to DeSantis, a widely respected nearly 28-year veteran who spearheaded cloud computing and silicon chip-making operations, among other accomplishments.
His strategy “is less about shipping new bleeding-edge AI models every few months, as OpenAI and Anthropic have been doing, than about giving customers more cost-effective ways to meet their AI needs while keeping their technology up-to-date,” the Journal says.
That direction is rooted in customers and the business, and figuring out how technology helps the company move along its particular path. As consultant Tim Crawford told the Journal: “Some CIOs are asking “ ‘what’s the outcome and what’s the price I’m paying for that?’ Because it’s more about value.”
Even successful tech companies of relatively recent vintage find it necessary to remake their leadership and operating models in the face of AI. The task for companies outside the core of the tech sector is certainly just as urgent.
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Content from our sponsor: Deloitte
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Technology Sovereignty: Navigating a New Era of Self-Reliance
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As the global geopolitical environment becomes increasingly complex, the push for technology sovereignty is expected to speed up in 2026—especially when it comes to AI infrastructure. Read More
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Hot take: Don't Bet on an AI Job Apocalypse
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Latest data questions AI job apocalypse theory fears. Greg Ip argues in today's Journal that the data so far doesn't yet support the doomsday scenario: "It requires a breakdown in how the market economy functions," he writes. "Nothing like it has happened in the U.S. before, and there is no evidence it is happening now."
Historically, technology destroys some jobs while creating others and boosting productivity. AI shows little sign of breaking that pattern.
Consider, he writes:
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Software developer employment is up 5% year-over-year, a pace largely consistent with the past 23 years.
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In 2024, the median young computer science graduate earned 63% more than the typical young graduate, up from 47% in 2009,
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Business spending on software leapt 11% in the fourth quarter of last year from a year earlier, the fastest in nearly three years.
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AI Is Crushing Software (or Maybe Not)
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Intuit posted a second-quarter profit of $693 million, up from $471 million a year earlier. Bloomberg News
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Peter DeSantis Amazon
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Amazon's low-cost approach to winning the AI race. Amazon's new AI chief Peter DeSantis is betting the company can close its gap with rivals by making AI cheaper rather than flashier. "AI has a cost problem," he tells the Journal, arguing Amazon's in-house Trainium and Inferentia chips can train and run models at roughly half the cost of competitors.
Give the CIOs what they want. Tech consultant and longtime chief information officer Tim Crawford tells the Journal that enterprises are increasingly drawn to more specialized models like Amazon's Nova AI models because they are cheaper, faster and can be tailored to specific workloads.
Amazon was caught flat-footed by ChatGPT in 2022 despite an early lead with Alexa, and its Nova models have lagged rivals on benchmarks. DeSantis, a 28-year Amazon veteran, replaced former AI chief Rohit Prasad in December.
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Anthropic says, 'no.' Anthropic won't back down in its dispute with the Defense Department over AI guardrails ahead of a Friday deadline. CEO Dario Amodei reiterated the company's position Thursday: "We cannot in good conscience accede to their request."
At a Tuesday Pentagon meeting, Defense Secretary Pete Hegseth gave Amodei until 5:01 p.m. Friday to agree to the military's right to use the technology in all lawful cases, threatening to invoke the Defense Production Act or designate Anthropic a supply-chain risk if it refuses. Anthropic bars users from deploying its Claude models for mass domestic surveillance or autonomous weapons.
Emil Michael, undersecretary of war for research and engineering, pushed back on X, arguing mass surveillance is already illegal under the Fourth Amendment and that the department "won't have any big tech company decide Americans' civil liberties."
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Dell said growth in its AI server business helped drive an increase in quarterly sales. Josep lago/Agence France-Presse/Getty Images
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Dell's AI surge accelerates. Dell Technologies reported a 39% revenue jump to $33.38 billion, driven by AI server demand, with $34.1 billion in fourth-quarter AI orders and a $43 billion backlog. The company forecast fiscal-year revenue of up to $142 billion, above estimates.
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EBay cuts 800 jobs. EBay will lay off about 6.5% of its global workforce, or roughly 800 employees, as part of an effort to cut costs and restructure the business, the WSJ reports. EBay employed about 12,300 people as of the end of last year. The WSJ Leadership Institute’s Belle Lin last year reported on eBay’s AI-powered quest to shed its online auction house reputation.
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Everything Else You Need to Know
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Paramount Skydance emerged victorious in the bidding war for Warner Bros. Discovery after Netflix said it wouldn’t match the David Ellison-led company’s latest offer for the iconic Hollywood property. (WSJ)
The Federal Reserve is waging a behind-closed-doors legal challenge to a pair of subpoenas issued as part of U.S. Attorney Jeanine Pirro’s criminal investigation into Chair Jerome Powell, according to people familiar with the matter. (WSJ)
Pollution from U.S. power plants rose last year, a rare uptick in an otherwise long-term downward trend, partly because of more coal being burned to generate electricity. (WSJ)
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