Hello Retailers! It's officially Q4, and Looney Labs has got a lot to offer you! We hope to sell lots of games together this holiday season. Please let us know if we can help in any way! IMPORTANT TOPIC ONE: Three new products release October 14th! Wonderland Fluxx (a short-run that we took pre-orders for in March) • We do have extras available for sale if you did not place a pre-order • If you pre-ordered with us and haven't received an email, please contact us • Add holiday restocks to your order to reach $200 free shipping level • Shipping begins this Thursday, October 7th, entire catalog in stock! • Resources: Social Media 1 & 2 & 3 - Contents - Web Banner - Still Screens 1 & 2 - Shelf Talkers (6-pack & POP display) - Poster (fits 11"x17" frame) Two new Star Trek expansion packs designed to help you sell lots of Star Trek Fluxx • Fans are very excited for these two Star Trek: Enterprise themed packs • They require one Star Trek Fluxx deck, but work best with all four together • Stock up on the packs and all four Star Trek Fluxx decks for easy upsells • Don't forget the previous Bridge expansion pack and Chrono-Trek as well! • Resources: Social Media 1 & 2 & 3 - Archer Contents - Porthos Contents - Web Banner - Still Screen - Shelf Talkers (6-pack & POP display) -Testimonials 1 & 2 & 3 & 4 & 5 & 6 - Videos 1 & 2 & 3 & 4 KEY INFO: Now is the time to place your orders through us or our distributors! IMPORTANT TOPIC TWO: It's easier than ever to place an order! In addition to buying from a multitude of distributors, you can buy from us in any of these convenient ways: • Call (301-441-1019) or email (retailers@looneylabs.com) your list and we'll enter it • New option: Shopify retailer webstore portal • Allows for paying by credit card on file or requesting Net 30 terms (check only) • Includes items not in distribution (chessboard bandana, POP display, promo cards) • Shop using filters by player count, zany or brainy, ages, and more • Use the quick order form or upload a CSV with SKUs and #s for lightning speed! • Request retailer access & get a one-time use code for 10% off: Retailer-extra-10-once IMPORTANT TOPIC THREE: Looney Labs games are perfect for holiday gift giving! • 52 games at $20 or less & a master Excel file that makes it easy to set up your POS • Encourage buying extras for teachers, Secret Santa, gift exchanges, party hosts, last-minute gift-giving situations, neighbors, service providers • 5 games & 15 expansions at $2-$10 MSRP make the perfect stocking stuffers • Pyramid Arcade makes the perfect whole family, workspace, or co-housing gift • Help fill those weeks waiting for Santa with Holiday Fluxx, great for holiday vacations! • Easy to fit in suitcase and ships inexpensively for long-distance gift-giving • Pop culture themes for every geek on your list • Casual gamers love our gateway games (Just Desserts has 240,000+ plays on BGA) • Serious gamers consider Fluxx a staple for between heavier games • Easy enough for the kids and grandparents to play when an activity is needed • Resources: Visions of Looney Labs - Something for Everyone IMPORTANT TOPIC FOUR: How (and why) to promote our games in your store THE WHY: • Fluxx has been in continuous print for 25 years. We've sold over 4 million copies. Our games are as evergreen as Uno, Catan, or Ticket to Ride. You don't have to wonder if they'll sell... but if for any reason they don't, we have full returnability for the life of the product. Zero risk, and as one store owner said, "Selling Fluxx is like printing money." • Unlike Catan and Ticket to Ride, Fluxx is portable, inexpensive, and there's a theme that resonates with just about everyone... an easy impulse buy. • When Fluxx is introduced to someone new... as a gift or at a game night... they tend to buy several more varieties within the next year or two. You are creating future sales by selling Fluxx as gifts. • We know that Fluxx isn't for everyone. But did you know that we have 24 non-Fluxx games in our catalog? And did you know that several of them are perfect information strategy games... one that rivals chess strategically (Homeworlds)? Every one of our games is here for years to come and in stock... no worrying about supply chain problems eating into your holiday profits. THE HOW: • Display our games prominently. Three winning strategies: • Sprinkle them around the store by theme (Star Trek, educational, cartoon characters, superheroes, creativity inspirers, famous artists, etc.) • Sprinkle them around the store by game mechanic (strategy, press your luck, hand management, party games, speed games, etc.) • Create a dedicated Looney Labs nook and display the entire line. Become known as the go-to store if you want to be sure they have a certain Looney Labs title. Take a look at what Fenwick Books did! And remember that we've got displays for you... you will get a game-specific display anytime you purchase 6 of one product, but we also have generic 6-game displays, branded POP displays, and printable expansion pack displays that fit inside a 6-game display. MORE HOW: • Highlight specific games with a variety of resources we've made available to you: • Mark staff or regular customer favorites with these speech bubble shelf talkers • Use our new release shelf talkers to highlight titles fans might not have yet • Put our games on your demo tables (pyramids are particularly eye-catching) • Buy demo copies at 70% off MSRP to add to your demo or lending library • Upsell at the counter with expansion packs and promo cards (and you know someone buying Just Desserts is going to need a candy bar with that!) • Print our posters (11"x17" frame size) for windows, walls, and restrooms • Use our social media images on your Facebook, Twitter, and Instagram feeds • Run some of our videos on your in-store TVs or post on social media • Got a kids' activity area? We've got coloring pages! • When running online gaming sessions or recording Zoom videos for social media, use Looney Labs Zoom backgrounds • Include Looney Labs games (packaging images or logos) in flyers or roundups • Include our web banners on your website if you have rotating banner ads • Include our still screens in your TV screen rotation • Use our testimonials in social media, as shelf talkers, or on your TV screens • Add to the fun--put our online puzzles on your website or social media And finally, help us point people to your store. We want to be good partners in helping you sell Looney Labs products. So please check and let us know if you are not yet listed on our store locator. And please also let us know if you would like your store to be featured in our monthly newsletter. (It's an 18,000 person list, and we usually get about 100 local clicks for the store mentions.) Thanks for reading, and for selling our games. We appreciate you very much and want to help any way we can! Have an awesome holiday season! |