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Domino’s Invests in Rebrand (And Stuffed-Crust Pizza); Bonds Are Back?
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By Walden Siew | WSJ Leadership Institute
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Good morning, CFOs. Why Domino’s Pizza is investing in a new look; bonds heading for the best year since 2020; plus, what we lose with remote work.
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Domino’s revamped look features new packaging with a thicker font called ‘Domino’s Sans.’
CREDIT: DOMINO’S
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Domino’s Pizza hopes its first rebrand in 13 years will help it sell more pizzas, wings and cheesy bread as Americans pull back on eating out, Jennifer Williams writes.
Restaurant chains overall are challenged as consumers eat out less. Cava and Chipotle Mexican Grill have cut their outlooks, pointing to weaker demand from certain customers. Meanwhile, Yum Brands is evaluating strategic options for its struggling Pizza Hut business, including the sale of all or parts of the brand.
☀️Domino’s has been a bright spot. Here’s what the company has been doing: The world’s largest pizza chain last month revamped its look to feature brighter and black-and-gold boxes, a new jingle and a thicker font, called “Domino’s Sans.” The changes are rolling out now as other updates at the chain—such as its first stuffed-crust pizza and a partnership with DoorDash—are boosting sales.
“We really haven’t updated a lot, and I think a lot has evolved in the way consumers gravitate toward brands,” said Chief Financial Officer Sandeep Reddy. “We saw an opportunity.”
Stuffed-crust pizza—which Pizza Hut rolled out in 1995—is also providing a boost. Read on here for the full details.
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Content from our sponsor: Deloitte
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News Corp’s Deputy CFO on Guiding M&A Discipline and Collaboration
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Andrew Cramer, deputy CFO at News Corp, discusses driving transformation through disciplined capital allocation, agile teams, and collaborative finance leadership. Read More
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Monday
Earnings: Trip.com Group
Tuesday
Earnings: Home Depot, Klarna Group and Medtronic
The National Association of Home Builders releases its Housing Market Index for November.
Wednesday
Earnings: Lowe’s, Nvidia, Palo Alto Networks, Target, TJX Cos., Viking Holdings and Williams-Sonoma
The Census Bureau releases new residential construction statistics for October.
The Federal Open Market Committee releases the minutes from its late October monetary-policy meeting.
Thursday
Earnings: Copart, Intuit, Jacobs Solutions, Ross Stores, Veeva Systems and Walmart
The National Association of Realtors reports existing-home sales for October.
Friday
Earnings: BJ’s Wholesale Club Holdings
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What Else Matters to CFOs
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The market-implied chance of a Federal Reserve rate cut in December is less than 50%. KEN CEDENO/REUTERS
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Almost everything has lined up for bonds lately.
The Federal Reserve has been cutting interest rates. Jobs growth and consumer spending are slowing, keeping hopes for further cuts alive, but not pointing to an imminent recession that would threaten corporate balance sheets. Inflation pressure has continued to moderate, despite fears that President Trump’s tariffs will drive prices higher.
The widely tracked Bloomberg U.S. Aggregate Bond Index has returned around 6.7% in 2025, accounting for price changes and interest payments. That puts it on pace for the best year since 2020.
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Where senior finance leaders confront today’s expanding remit. Connect on capital, regulation, technology, and talent — and lead with clarity.
Request Information.
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The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy. Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew. You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.
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