Good morning. This is Katie Deighton filling in for Nat Ives. Today, Cracker Barrel Logogate may finally be over as the restaurant U-turns; Amazon said Whole Foods employees will soon become the tech company's employees; and Netflix lands a suprise hit with a movie about a demon-hunting girl group.

Cracker Barrel said it is reverting to its “Old Timer” logo after a rebrand ignited a culture war, Tali Arbel reports.

“We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said Tuesday. Cracker Barrel’s shares jumped more than 9% in after-hours trading.

The chain had replaced a logo from 1977 with a version featuring just its name. After the new logo was unveiled last week, some customers and online commentators—including President Trump—said Cracker Barrel was abandoning its tradition and heritage in favor of a sterile look.

The restaurant company’s announcement on Tuesday evening came just a day after it apologized for how it had communicated changes but said that it was keeping its streamlined new look.

Related: Activist investor Sardar Biglari repeatedly warned Cracker Barrel that its rebranding plans were “obvious folly.” [Fox Business]

Amazon.com plans to extend new employment offers to Whole Foods’ U.S. corporate employees who work in roles including marketing and merchandising, Owen Tucker-Smith writes.

According to an internal memo viewed by The Wall Street Journal, the employees will lose certain Whole Foods perks, such as their in-store discount and four weeks of remote work a year. Instead of an annual bonus, the grocer’s corporate employees will receive Amazon stock as part of their compensation package.

The move signals that the Amazonification of Whole Foods Market is nearly complete, eight years after the e-commerce giant bought the upmarket chain. Amazon has centralized Whole Foods’ operations and expanded the grocer’s private-label brand and volume of grocery offerings.

“These last several years, it’s been a steady ratcheting back of the type of perks and culture and energy and enthusiasm that always made Whole Foods a wonderful place to work,” said Errol Schweizer, a former Whole Foods vice president.

“KPop Demon Hunters,” an animated movie about a Korean girls band battling invaders from the underworld is now the most watched Netflix original film of all time. Almost everyone has been blindsided by its success, Ben Fritz and Elias Leight report.

A singalong version was Netflix’s first-ever No. 1 movie at the box office last weekend. Social media is full of fans dancing and parents confessing they have been sucked in. And retailers are scrambling to get “KPop Demon Hunters” merchandise on their shelves after most passed on the opportunity two years ago.

When the movie was launched, the only official products were sold in Netflix’s online store. By late summer, retailers started rushing out branded clothing and ramen-noodle packets—a favorite of the movie’s heroines.

Thanks in large part to repeat viewing by families, “KPop” has garnered about 25 million views a week for nine weeks straight. That level of consistency is “extremely rare” for Netflix originals, said the company's head of film, Dan Lim. 

Cartier, Polo Ralph Lauren and Artifex Fine Jewelry hit the brand jackpot—appearing in the Taylor Swift and Travis Kelce's engagment photos. [WSJ]

And in a flash of brilliant timing, American Eagle announced a collaboration with Kelce's sportswear and lifestyle brand, Tru Kolors. [Adweek]

Lego posted record sales for the first half of the year after working to broaden its appeal with customers across generations and interests. [WSJ]

Netflix's former ads chief Jeremi Gorman joined Fanatics. [Variety]

Duolingo's former social media wizard, Zaria Parvez, landed a new job at DoorDash... [AdAge]

...while Duolingo advertised the opening for its director of social media with a salary of up to $342,000—nearly triple the role's average pay. [The Drum]

Sharon Chuter, a former L’Oréal executive and founder of Uoma Beauty, died at the age of 38. [WWD]