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NFL Criticizes Nielsen’s Ratings as New Season Arrives; Google Dodges Worst Penalties in U.S. Antitrust Case; How a Five-Toed Running Shoe Became Cool
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Good morning. Today, the National Football League throws a penalty flag on Nielsen; Google (and Apple) breathe big sighs of relief; and fashion falls for glovelike footwear.
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The NFL has a strong financial interest in making sure all of the viewers that have migrated to streaming services are counted. Photo: Brynn Anderson/Associated Press
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The NFL said Nielsen is underestimating the audience for its games, potentially undermining ad revenue and rights talks, Joe Flint writes.
“There are millions of viewers that we believe they are systematically undercounting,” Chief Data and Analytics Officer Paul Ballew said.
Nielsen recently launched a new “Big Data + Panel” methodology, which tracks set-top boxes and smart TVs on top of Nielsen’s traditional panel.
But Ballew, who serves on Nielsen’s quality advisory board, said the product doesn’t yet include direct data from most of the streaming services that carry NFL games.
Nielsen said it has deals to integrate viewership data from Amazon, Netflix and YouTube and is in discussions with ESPN, Fox, NBCUniversal and CBS.
The new NFL season kicks off Thursday.
More on ratings: Nielsen says it now collects so much data that final audience tabulations across traditional and streaming TV could take at least a day longer to deliver. [Variety]
More on football: How the NFL is methodically building its fan base outside the U.S., including through aligning all 32 teams with specific countries. [BI]
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Content from our sponsor: Deloitte
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Vanguard CMO: Be Quick, Be Curious, and Be Part of the Change
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Colin Kelton, Vanguard principal, global CMO, and chief communications officer, sees learning as fundamental to leadership. “If you ever think you know everything you need to, you’ve lost,” he says. Read More
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U.S. District Judge Amit P. Mehta ruled last year that Google illegally monopolized the search market for more than a decade. Photo: David Paul Morris/Bloomberg News
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Google avoided the harshest possible penalties in its landmark monopoly case when a judge declined to impose sweeping remedies like forcing a spinoff of Chrome, Dave Michaels and Katherine Blunt report.
U.S. District Judge Amit P. Mehta said Google can’t pay to be the exclusive search engine on devices and browsers. But he ruled that the company can keep paying to be the default, saying a ban on that kind of deal would harm recipients such as Apple.
The iPhone maker gives Google pride of place on Safari in exchange for a cut of ad revenue worth billions of dollars every year.
The ruling also requires Google to share some search data to give others a shot at building the scale they need to offer better search results.
Mehta said data-sharing was necessary to dilute the advantages Google gets from paying to be the default search engine. He didn’t require the company to share advertising data.
About those payments: Google’s big win is even bigger for Apple. [WSJ]
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“There are so many things that are being blasted into your feed the minute the algorithm detects you’re a Latter-day Saint, and it’s all negative.”
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— Jasmin Rappleye, part of a group of Mormon content creators racing to share positive videos about their church and counter a proliferation of “#exmo” influencers
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Australian stylist Marisa Suen bought her first Vibram FiveFingers last year, after the popularity of a more classically fashionable toe shoe went into overdrive. Photo: Marisa Suen
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Vibram FiveFingers, an amphibious, glovelike shoe with individual toes, is the latest freaky footwear to be rebranded as chic, Isabel Slone writes.
FiveFingers initially pitched its shoes to yacht racers as a combination of grip and dexterity. They spiked in popularity after the 2009 book “Born to Run” set off a boom in barefoot running.
Fashion’s reappraisal started in 2020, when Balenciaga, then designed by the provocateur Demna, released a heeled sock-boot version. A year later, cutting-edge Japanese designers Takahiro Miyashita and Suicoke both released collaborations with Vibram.
But FiveFingers couldn’t take over Substack until Maison Margiela’s cloven-toed Tabi took off, zooming from cult classic to cliché. Tabis “became basic,” according to stylist Marisa Suen, but they also shifted the Overton window on socially acceptable footwear.
The hunt was on for the next outlandish style.
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$10 million
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Sum that Disney will pay to settle a children’s privacy lawsuit by the FTC, which alleged that the company uploaded videos to YouTube without classifying them as made for children. The omission allowed the videos to be targeted with advertising and their viewers’ data to be collected. Disney said it was a mistake.
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Nestlé dismissed CEO Laurent Freixe on Monday for allegedly breaking its conduct code. Photo: Jean-Christophe Bott/Shutterstock
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The downfall of Nestlé’s CEO started with a tip to an employee hotline that he was having an intimate relationship with a marketing executive who reported to him. [WSJ]
Why brands like JCPenney, Airbnb and Solo are trying out CMOs as consultants before bringing them on full-time. [Ad Age]
Vogue named Chloe Malle its new head of editorial content for Vogue U.S., ushering in a new era for the influential fashion magazine after decades under Anna Wintour. [WSJ]
Former Pizza Hut CMO Zipporah Allen was named chief commercial officer at Sweetgreen. She had most recently been chief marketing officer at fitness company Strava. [QSR Magazine]
Wonder, which once sent on-demand food trucks to cook outside customers’ homes, is repositioning again as a “mealtime platform” with a new logo and ad campaign. [Restaurant Business]
Target is offering a free year of its paid membership program to certain loyalty members. [Modern Retail]
Macy’s lifted its full-year outlook after quarterly same-store sales flipped to growth for the first time since 2022. [WSJ]
Are marketers wasting money on custom Fortnite maps? [Digiday]
The CEO of a Polish paving company apologized for the latest corporate Coldplay moment—this time getting caught on camera grabbing an autographed souvenir from a kid at the U.S. Open. [Fast Company]
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