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Good morning, CFOs. The Morning Ledger this week is putting the spotlight on tech and AI, including a look in yesterday’s newsletter about how Coach owner Tapestry’s CFO thinks about artificial intelligence—and how the fashion brand is using AI to be more efficient.
Keeping with that theme, Sasan Goodarzi, CEO of Intuit, joined our colleagues yesterday at the WSJ Technology Council Summit in Palo Alto, Calif., where Goodarzi spoke with WSJ Leadership Institute President Alan Murray about Intuit’s evolving AI strategy and his philosophy about leadership and driving change at the company that owns TurboTax and QuickBooks.
More on the CEO here and below are some takeaways CFOs may find useful from that conversation with Goodarzi. Edited excerpts follow:
On investing in AI (and building a company with AI and human intelligence):
Goodarzi: We said years ago that AI was going to be bigger than what electricity sparked, and what the internet sparked. I mean, we couldn't imagine what life would be like if we didn't have the internet today.
On CIO-CEO leadership collaboration (and what he learned from being a CIO first):
Goodarzi: So I wasn't qualified to be a CIO, but it was probably by far the best job that I ever had because I learned how to influence across the company. Because the most important and hardest leadership skill is, how do you influence when you don't have quote unquote “control”?
Best advice for driving change?
Goodarzi: You have to have alignment with the CEO, and you have to have alignment with the leadership team…It's not a CIO-CTO thing only. It's the CEO getting everybody aligned.
So my advice would be: Make sure that you've done your job to be clear about what has to happen and why, for the company to win, to deliver for customers, to reinvent the work internally.
Also, keep the focus squarely on the customer:
Goodarzi: What we declared more than seven years ago was that we were going to become a service company. So what does that mean? A service company means that the essence of what we said is we're going to deliver experiences that are done for customers. We're going to help manage your credit, your wealth, your taxes for you as a consumer.
[S]ociety is getting so wrapped around AI. I want to make sure at least on our end, we don't lose sight of what we're trying to do.
🏈 Bonus question: Do Super Bowl ads pay off?
Goodarzi: We've been running Super Bowl ads for probably 12 to 13 years, and we fine-tuned not just what you do, but how you follow through on it, and so they do, they do absolutely pay off.
Read on below for more details on C-suite leadership and health.
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