The maker of “Fortnite” bought group video-chat app Houseparty in a pairing of two new-breed social-media players. [WSJ]
Anheuser-Busch released Bud Light bottles promoting its hometown St. Louis Blues after the team won the Stanley Cup last night. [Fox 2 St. Louis]
Nike answered Kevin Durant’s ruptured Achilles with a “Crazy is” post in social media. [Nike on Twitter]
Google says planned changes to its Chrome browser won't kill ad-blockers, only make them safer. Some ad-blockers are skeptical. [The Register]
Starbucks came out with coffees pitched as pairings for foods including avocado toast. [The Daily Meal]
Hershey’s in-house agency Sweet helped increase its return on ad spending 10% and boost output fivefold since CMO Jill Baskin formed it in July. [BI]
Ralph Lauren spelled out goals for sustainability and gender equality in its executive ranks. The key years are 2023 and 2025. [WWD]
As marketers compete for Cannes Lions trophies next week, many are also running internal advertising awards programs that executives sometimes value more. [Ad Age]
Amazon expanded its live sports rights with a four-year deal to stream WTA tennis tournaments to Prime subscribers in the U.K. [Deadline]
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