Is this email difficult to read? View it in a web browser. ›

The Wall Street Journal. The Wall Street Journal.

Sponsored by
Deloitte logo.

The Evolving Role of the CFO; What Does the SEC's Top Accountant Want?; Intuit Sales Jump on AI Demand

By Walden Siew | WSJ Leadership Institute

Good morning, CFOs. Notes from MIT: The role of the CFO is changing, say finance chiefs from FedEx, Hasbro and Tapestry; what the SEC's top accountant wants; Intuit's CFO cites AI demand in sales bump.

 ‏‏‎ ‎

From left, Walden Siew, bureau chief of CFO Journal; John Dietrich, CFO of FedEx; Gina Goetter, CFO and chief operating officer at Hasbro; and Scott Roe, CFO and COO of Tapestry. PHOTO: JOSEPH FALCAO

“As we think about C-suite progression, I think the CFO role is actually one where ... people with non-traditional backgrounds can hold the CFO job,” Scott Roe, CFO and chief operating officer of Tapestry, told me from the sidelines of the MIT Sloan CFO Summit on Thursday in Newton, Mass.

We had just finished the lunch panel on “How to Lead, Structure and Manage Change” at the MIT summit, where Roe observed that he was the only panelist with a traditional accounting background. (John Dietrich, executive vice president and CFO of FedEx, noted that he’s a lawyer by training; our third panelist, Gina Goetter, CFO and chief operating officer of Hasbro, has an M.B.A. from Boston College and a finance background.)

Rotating job functions is a good idea, said Roe, one that would serve young finance professionals well. “You get to know the investment community. You're the right hand of the CEO. You have visibility to the entire company,” he said. “CFOs rotating roles is a good way just to train.”

Another interesting commonality between Roe and Hasbro’s Goetter? Both hold the dual titles of CFO and COO. For Roe, the added responsibility came naturally, he said during the panel. “In my case, I had a lot of experience in supply chain and technology, so ... it was a natural progression.”

For Goetter, when she joined Hasbro from Harley Davidson, the job was already “a blended role ... it was scoped that way from the get-go.”

“In fact, that's one of the reasons why I chose to leave Harley,” she said during the panel. “I've never seen a job that out of the gates combined both the financial side and the operations side, and perhaps for us that includes all of supply chain, all of technology and all of analytics,” the COO elements of her role.

Goetter also previously served as vice president of financial operations at General Mills, where it was “very much expected as a finance person that you were the financial operator of the business,” she said.

“You were the right hand of the president, a business leader or the functional leader, so we kind of naturally served as a COO-type position without it being a title,” she said. “So coming and stepping into Hasbro, it felt very natural.”

✏️ Share your thoughts. What do you think it takes to evolve and grow to become a successful, modern CFO? Hit reply to this newsletter and share your experience.

And for those who attended this year’s MIT Sloan CFO Summit, feel free to connect here if we missed the chance to meet in person. I’d love to hear your thoughts on what struck you most, or hear your perspective. Tune in Monday for more insight from CFOs from the conference.

 
Content from our sponsor: Deloitte
With Trade Uncertainties, a New Focus on Pricing: CFO Signals Survey

More than 80% of surveyed CFOs say pricing will become more important to their organizations in the year ahead, according to the North American CFO Signals survey for the third quarter. Read More

More articles for CFOs from Deloitte
 

The Day Ahead

📆 Earnings

  • BJ’s Wholesale Club Holdings
 
Share this email with a friend.
Forward ›
Forwarded this email by a friend?
Sign Up Here ›
 

Latest From CFO Journal

SEC's Top Accountant Wants Alignment in U.S., International Rules

The Securities and Exchange Commission's chief accountant says he wants to see more convergence in accounting and auditing rules in the U.S. and globally.

U.S. accounting boards such as the Financial Accounting Standards Board and the Public Company Accounting Oversight Board could benefit from relying more on research and standards set by their international counterparts, and vice versa, SEC Chief Accountant Kurt Hohl said at a conference in New York on Thursday.

"I don't think you're ever going to have pure convergence. It's just not possible," Hohl said. "But to the extent you can get as close as possible, there are significant benefits of that."

The International Accounting Standards Board and the FASB in 2011 ended a project to make their standards identical. They still try to align their rules.

—Mark Maurer

 

What Else Matters to CFOs

A job fair in Sacramento, Calif., last week. DAVID PAUL MORRIS/BLOOMBERG NEWS

The U.S. labor market defied expectations in September, adding 119,000 jobs, according to a report delayed nearly seven weeks by the government shutdown. At the same time, the unemployment rate rose slightly to 4.4%, the highest level in four years, Harriet Torry and Justin Lahart write.

The Labor Department report leaves an already divided Federal Reserve with stale and somewhat inconclusive government data as the central bank heads into its next meeting in December.

The September numbers were eagerly anticipated and offer the first official picture of where the job market was as of two months ago. Yet they say little about how the economy is doing in this moment and where it may be headed.

 ‏‏‎ ‎

📈 Earnings wrapup

  • Intuit Sales Jump, CFO Cites AI Demand From Midsize Businesses
  • Gap Raises Fiscal-Year Outlook on Growing Demand Across Income Levels
  • Ross Stores Lifts Full-Year View on Higher Same-Store Sales
  • BNP Paribas Reassures Investors With Upgraded Capital Target, New Buyback

📰 Other headlines

  • American Shoppers Are Looking for Deals and Walmart Is Cashing In
  • Walmart Is Moving Its Listing to Nasdaq From NYSE
  • The Chip CEO Staring Down Nvidia and Talk of an AI Bubble
  • Exclusive: U.S. Banks Shelve $20 Billion Bailout Plan for Argentina
  • Cracker Barrel Investors Vote to Keep On CEO, but Send Message of Discontent
  • Second Large Fire at Ford Aluminum Supplier Threatens Production
  • UPS Plane-Crash Probe Identifies ‘Fatigue Cracks,’ Metal Stress
  • Middle Class Is Buckling Under Almost Five Years of Persistent Inflation
  • The ‘Golden Handcuffs’ Are Off: Private-Equity Employees Leave for Smaller Firms
  • Leave Private Equity? More Buyout Professionals Are Considering It
  • Larry Summers Resigns From OpenAI Board After Epstein Revelations
  • Cheney Remembered as ‘Highly Disciplined Mind’ at Funeral
 

Quotable

“We’ve entered the virtuous cycle of AI… AI is going everywhere, doing everything, all at once.”

—Nvidia Chief Executive Jensen Huang
 

The WSJ CFO Council

Where senior finance leaders confront today’s expanding remit. Connect on capital, regulation, technology, and talent — and lead with clarity.

Request Information.

 ‏‏‎ ‎

Deloitte Logo.
 

About Us

The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy.

Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew.

You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.

 
Desktop, tablet and mobile. Desktop, tablet and mobile.
Access WSJ‌.com and our mobile apps. Subscribe
Apple app store icon. Google app store icon.
Unsubscribe   |    Newsletters & Alerts   |    Contact Us   |    Privacy Policy   |    Cookie Policy
Dow Jones & Company, Inc. 4300 U.S. Ro‌ute 1 No‌rth Monm‌outh Junc‌tion, N‌J 088‌52
You are currently subscribed as [email address suppressed]. For further assistance, please contact Customer Service at sup‌port@wsj.com or 1-80‌0-JOURNAL.
Copyright 2025 Dow Jones & Company, Inc.   |   All Rights Reserved.
Unsubscribe