Ford Motor’s answer to the cheap Chinese electric vehicles that are gobbling up global market share starts with a $30,000 electric pickup.
The WSJ’s Sharon Terlep writes that the automaker plans to spend $2 billion to overhaul a Louisville, Ky., factory to build a new line of affordable, high-tech EVs including a pickup. Ford says its new EVs will be designed with fewer parts, lighter materials and a manufacturing process overhauled for efficiency.
EV sales have stalled in the U.S., but automakers say Americans still want EVs that are smaller and affordable but also fun to drive and stuffed with technology.
Chinese automakers such as BYD have mastered that model by leveraging a low-cost supply base, cheap labor and lean designs to undercut legacy automakers on price, while offering slick digital features.
Ford says its new EVs are aimed at rivaling Chinese designs. The vehicles will be made with 20% fewer parts and will be built differently. Large single-piece aluminum unicastings replace dozens of smaller parts. Instead of one long factory conveyor, three parallel, separate lines will run concurrently and then come together.
The automaker says the end result will be a process that will be 15% faster and require hundreds fewer employees.
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