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Mattel said U.S. retailers significantly ramped up orders in recent weeks, following a slump in the third quarter amid shifting industry-wide ordering patterns.
CEO Ynon Kreiz said the retailers have moved some purchases away from direct import, where they take ownership of the product where it is made. Instead they are shifting toward domestic shipping, where they purchase the goods from a company once they have arrived in the U.S., giving them more flexibility and time to commit to orders.
The Barbie and Hot Wheels maker said sales to consumers have also increased recently, the Journal's Connor Hart writes. Price increases implemented over the summer to offset tariffs haven’t hurt demand, and the company isn’t planning any further hikes. The El Segundo, Calif., company stuck with its outlook for the year, which includes a 1% to 3% increase in overall sales.
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