Good morning. Today, clipping emerges as one of the hottest corners of marketing, Amazon tries to catch Walmart in groceries and the U.S. alcohol industry has problems on both sides of the Canadian border.

Companies are paying armies of video-savvy young “clippers” to saturate TikTok and Instagram with bite-size videos until they are almost impossible to miss, Ben Raab reports.

Startups such as software-building app Lovable, humanoid-robot maker 1X and consumer-electronics company Nothing have hired clippers to multiply their content across the internet through clips of product demos, podcast appearances and YouTube streams.

Clippers don’t need large social-media followings to succeed, because TikTok recommends videos based on how much people interact with them and how long they watch. That means a well-edited clip, often with text added to hook viewers, can go viral even from an account with no followers.

“The only way to be famous in today’s internet world is with clips,” said Kanoah Cunningham, 24, who quit his finance job in May and now runs a team of eight clippers.

He said the operation earns him $20,000 to $30,000 a month.

Speaking of short video: Entertainment-business veteran Lloyd Braun is starting a Quibi-like app for original U.S. micro dramas—serialized, short-form series that are popular in China. [NYT] 

Amazon plans a massive expansion of its grocery-delivery business, a move to boost growth in one of the few retail arenas in which it doesn’t have a dominant position, Sean McLain and Nicholas G. Miller write.

It plans to more than double the available U.S. locations to 2,300 by the end of the year. The company has also made the service free to Prime members.

Amazon is the largest e-commerce company, but its grocery business hasn’t grown as fast as at some rivals. Walmart’s larger online grocery business offers same-day deliveries to more than 90% of the country.

Many Amazon grocery sales have involved products like toothpaste and canned food, but the company has been experimenting with stocking produce and other perishables at its delivery hubs.

It said in July that three-quarters of the people who shopped for such items on Amazon this year were doing so for the first time.

Related: Walmart will extend its 10% employee discount to nearly all groceries it sells, eliminating restrictions on items from meat to frozen pizza, in its latest effort to better recruit and retain workers. [WSJ]

The hit to the U.S. alcohol industry from the trade spat with Canada trade spat is coming into view, Laura Cooper and Vipal Monga report.

Exports of U.S. distilled spirits to Canada fell about 62% in the first six months of 2025 from the period a year earlier, according to the Distilled Spirits Council. Exports of American wine to Canada dropped about 67%.

Canada’s provinces, which largely handle alcohol imports and distribution in the country, stopped ordering U.S. spirits, beer and wine after President Trump initiated a series of trade battles with Canada earlier this year.

Stores replaced U.S. brands with Canadian names like Maverick Distillery’s Barnburner Whisky and Kavi Reserve Coffee Blended Canadian Whisky.

South of the border: Just 54% of U.S. adults said they drink alcohol, according to a new Gallop survey, the lowest level by one percentage point since Gallop began asking the question in 1939. A record high said moderate drinking is bad for their health. [CBS News]

Travis and Jason Kelce released what might be the most anticipated podcast episode in the history of the format (honorable mention: the first-season finale of “Serial”), hosting Taylor Swift on “New Heights” to talk about her coming album “The Life of a Showgirl” for the first time. [WSJ]

President Trump said he will host the Kennedy Center Honors, whose recipients in December will include George Strait, Sylvester Stallone and Kiss. [WSJ]

Disney reorganized and consolidated its marketing department under Asad Ayaz ahead of Hulu’s absorption into Disney+. [Deadline] 

YouTube began implementing AI to determine whether U.S. users are under 18 years old. [TheWrap]

Chris McMillan, the celebrity stylist responsible for Jennifer Aniston’s “Rachel cut” on “Friends,” introduced an eponymous haircare line at Sephora. [Variety] 

Atomic energy is having a pop-culture moment, with influencers, merch and even making a cameo on ESPN’s “College GameDay.” [WSJ] 

Food marketers are stepping carefully to capture the interest in healthier eating without overpromising to MAHA devotees or alienating MAGA opponents. [NYT] 

Rocky Mountain Chocolate Factory has adopted what it calls a dynamic pricing strategy, making price adjustments on a quarterly schedule to account for shifting costs in the turbulent cocoa market. [WSJ] 

Starbucks won’t bring back its Pumpkin Spice Latte until Aug. 26, but Krispy Kreme and IHOP are summoning fall already with their own pumpkin spice menu items. [Restaurant Business]