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At the start of the year Jennifer Williams started talking with Ethan Allen executives about their efforts to downsize. Its shoppers once navigated an 18,000-square-foot labyrinth of furniture at its headquarters; today, that space has been cut by nearly a third. Jennifer wanted a closer look. She writes for today’s newsletter:
Many of the company’s showrooms were too big. To streamline stores and cut costs, the furniture maker was shrinking its physical footprint. A couple of months later, I made the roughly two-hour drive to Danbury, Conn., to see the changes firsthand. Executives and others from the company talked about the methodical approach to slashing square footage and reducing headcount to better position the business.
Some numbers that struck me: Over the past three years, Ethan Allen has stripped at least 25% from its selling floor footprint. The workforce in that time has been cut by nearly 20%.
The reductions come as American companies look for ways to do more with less and while retailers reduce their real estate footprints to adjust to changing shopping habits. Ethan Allen began shedding floor space years ago, betting on digital tools to replace square footage. Now, the downsizing is helping with external challenges: Record-high gas prices are chilling consumer spending, political gridlock in Washington, D.C., has hit the company’s contract to outfit officials’ homes and tariffs have driven up costs.
“We’re in smaller spaces,” Chief Financial Officer Matt McNulty told me at their Danbury headquarters. “That helps offset rising costs of rent, utilities, gas increases, weaker demand, all of that.”
I spoke with Ethan Allen designers, real estate strategists, executives and others about the shift toward lower-square-footage retail.
And I saw a demonstration of three-dimensional rendering tools that allow designers to now easily show the same number of options as when stores were bigger. Check out the full story here for why Ethan Allen thinks smaller showrooms may be a winning strategy.
—Jennifer Williams
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