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Senators Introduce Bill Banning DTC Drug Advertising; Walmart Heiress Runs Anti-Trump Ads; Peloton Names Its Latest CMO as Reset Effort Continues
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Good morning. Today, Bernie Sanders and Angus King propose a bill Robert F. Kennedy Jr. should like; a Walton family member provokes boycott threats against Walmart; and a new CMO will have to do more with less.
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‘The American people don’t want to see misleading and deceptive prescription drug ads on television,’ Sen. Bernie Sanders said in a statement. Photo: Piroschka Van De Wouw/Reuters
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Sens. Bernie Sanders (I., Vt.) and Angus King (I., Maine) have introduced a bill that would ban direct-to-consumer pharmaceutical ads, Megan Graham reports for CMO Today.
Members of Congress have proposed restricting DTC drug ads before, but the new bill arrives as a MAHA movement critical of the pharma industry gains influence in Washington D.C.
Health and Human Services Secretary Robert F. Kennedy Jr. has called repeatedly for prescription drug ads to end.
Sanders and King each voted against Kennedy’s confirmation, but have long criticized drug ads.
Any ban on pharmaceutical ads to consumers would likely be challenged in court on First Amendment grounds.
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Content from our sponsor: Deloitte
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More Americans Plan Summer Trips in 2025, but with Tighter Budgets
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Americans are still prioritizing vacations amid changing economic conditions, though some consumers have adjusted their travel plans to lower costs, according to a recent survey. Read More
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Christy Walton has given to both Republican and Democratic politicians, but has supported anti-Trump politicians and causes in recent years. Photo: Alberto E. Rodriguez/Getty Images
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A billionaire Walmart heiress is speaking out against President Trump in newspaper advertising, breaking with the rest of the wealthy family and risking backlash for the retail empire, Sarah Nassauer writes.
Christy Walton, the widow of a son of Walmart founder Sam Walton, took out a full-page ad in national newspapers urging people to “defend against aggression by dictators” and participate in Saturday’s planned “No Kings” demonstrations around the country. Walton ran a similar ad in March.
It’s rare to hear a Walton speak out about politics or social issues. The new “No Kings” ad grabbed the attention of Trump’s supporters and detractors, sparking calls for Trump supporters to boycott Walmart.
“The advertisements from Christy Walton are in no way connected to or endorsed by Walmart,” a Walmart spokeswoman said.
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“What does a human slowly going insane
look like to a corporation? It looks like an additional monthly user.”
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— Eliezer Yudkowsky, an author of the forthcoming book, “If Anyone Builds It, Everyone Dies: Why Superhuman A.I. Would Kill Us All.” Generative AI chatbots are leading some users to embrace bizarre beliefs and conspiracy theories.
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Peloton has been cutting its marketing and advertising spending. Photo: David Paul Morris/Bloomberg News
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Peloton has named Megan Imbres as its new chief marketing officer, making her the fourth marketing leader at the connected fitness company since 2020, Katherine Hamilton reports.
Imbres, who most recently served as managing director of the market communications company Apple Marcom LA, succeeds Lauren Weinberg, who left earlier this year after 16 months in the role.
The new CMO starts as Peloton, a pandemic darling trying to adapt to waning demand, is striving to land new subscribers more efficiently.
It cut marketing and advertising spending to $61 million in the quarter ended in March, down from $113 million a year earlier.
Another big CMO move: Rumble, which pitches itself as a free-speech alternative to YouTube, hired Zoom brand head Ben Torres Ezrick as its first CMO. [Adweek]
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26,900
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Awards submissions for next week’s Cannes Lions, according to a press release Friday morning. The total was bolstered by higher entries from independent agencies and for categories including Glass: The Lion for Change, but in line with last year and far from the peak of 43,101 in 2016.
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Each week, we share selections from WSJ Pro with insight and analysis that we hope are useful to you.
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Auto-parts supplier Marelli became one of the first big companies to file for bankruptcy under the weight of the Trump administration’s tariffs.
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Retailers are raising the bar for free delivery—or eliminating the perk—as they seek to mitigate tariff costs.
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Recent changes to CPA licensing laws in many U.S. states mean one thing for some prospective accountants: School’s out early.
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Nvidia has unveiled a new generative foundation model that it says enables simulations of Earth’s climate with unprecedented resolution. The question is what else humans will do with it.
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The FTC has proposed a consent decree to Omnicom and IPG meant to prevent advertisers from pulling out of platforms over political content. Photo: Andre M. Chang/ZUMA Press Wire
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The Trump administration may require a no-ad-boycotts agreement from Omnicom and Interpublic in order to approve their merger. [NYT]
Walmart and Amazon have recently explored whether to issue their own stablecoins, potentially saving them billions of dollars in credit card fees. [WSJ]
The last days of the storied production company the Mill were full of confusion and alarm. [Adweek]
Why Mars moved its $1.7 billion media account to Publicis Groupe from Omnicom. [Ad Age]
Inside ABC News’s decision to oust a longtime correspondent. [WSJ]
What does Marvel do now that “Thunderbolts*” got pretty good reviews but still lost money? [Variety]
Skincare and bodycare brand Sol de Janeiro is bringing back its discontinued Cheirosa 39 scent after fans created Change.org petitions and an old 8-ounce bottle sold for $349.99 on eBay. [Glossy]
Shopify dropped the “UX” from job titles like “UX designer,” arguing that AI can handle making things usable, so humans should focus on making them “unforgettable.” [Fast Company]
Complaints are piling up about Netflix’s new homepage design. [THR]
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