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December 2018

CEO Message

Now that summer has begun, and we rush to get everything done by Christmas, I would like to thank everyone for their support and continued efforts this year. 

Tourism is an industry that relies on many people and organisations working together. Collectively our industry provides great experiences, employs staff and promotes the region to expand the Gippsland visitor economy.  For many businesses the next two months are very important regarding cashflow and confidence for the remainder of the financial year.

On behalf of the team at Destination Gippsland I wish you not only a merry and safe Christmas and New Year but also a busy peak season full of visitors enjoying (and spending within) our wonderful region.

Terry Robinson 

Seasons Greetings from the Destination Gippsland Team

Merry Christmas and a Happy New Year from the Destination Gippsland Team !!

Picutured above Sue Smethurst Chair, Janine Hayes, Alison Conroy, David Elder, Terry Robinson & Kelly McCarthy.

New Gippsland Tourism Website

We are very excited to let you know about a new marketing project we are working on - a new tourism website for the Gippsland region.

The website, visitgippsland.com.au, will be the key marketing tool developed for our target audiences to find information about a range of Gippsland experiences and to motivate them to visit. 

To read more about this exciting project see here.

ATDW: Maximise potential of your tourism business

Destination Gippsland encourages all Gippsland tourism businesses to list on the Australian Tourism Data Warehouse (ATDW.)

Listing your tourism business on the ATDW shares your information to hundreds of websites, consequently increasing your online presence and reach.

This will ensure that you are integrated into the new Visit Gippsland website which will be launching in 2019.

For further information see here or contact Janine Hayes jhayes@destinationgippsland.com.au

Save the Dates for the 2019 Gippsland Tourism Forums

Destination Gippsland facilitates three Tourism Forums across the region for the year.  Please save the following dates for 2019.

Tuesday  26 March 2019 - Wellington Shire Venue TBA
Thursday 27 June 2019 -  East Gippsland Shire - Venue TBA
Tuesday 17 September 2019 - South Gippsland - Venue TBA

Program information will follow early in 2019.

We look forward to your attendance.  If you have any ideas or information to share please contact Janine Hayes at jhayes@destinationgippsland.com.au

Concrete Playground celebrates Gippsland's Happy Space

The Your Happy Space campaign continues to deliver goals for the region through the early summer.  Concrete Playground featured the popular piece 'Seven Things you didn't realise you could do in Gippsland' which drove high traffic to the campaign website.  

Visit Victoria also delivered outdoor billboards advertising across Melbourne featuring Wilsons Promontory.

If you have stories or information to share from the region please contact Kelly McCarthy at kmccarthy@destinationgippsland.com.au

Destination Gippsland Maps and Guides Online

Destination Gippsland has produced a wide variety of maps and guides for the region. These are easily accessible to link to or read online, please see here.

Destination Gippsland will be reprinting the Official Touring Map in 2019. 

If you wish to advertise in the map, please contact Alison Conroy at aconroy@destinationgippsland.com.au

Have your say about your offshore recreational fishing experiences in East Gippsland

Offshore recreational fishing in East Gippsland is a popular and growing activity.

To better understand the benefits that offshore recreational fishing brings to the region and to plan for better facilities and services for the participants, East Gippsland Shire Council, in conjunction with Destination Gippsland, is conducting a survey to gather information about offshore recreational fishing activities in East Gippsland.

The survey will take about 10-15 minutes and all information is confidential. Personal details will not be shared to a third party. There is an opportunity to go into a draw to win a $100 voucher from BCF.

The survey closes on 25 January 2019.  To complete the survey  please see here.

Gippsland welcomes new tourism product

Lakes Entrance Helicopters will be operating from the Kalimna West airstrip offering a range of scenic flights.

I Get Around Tours and Transfers have established a brand-new business providing a range of unique tours in East Gippsland and beyond.

Rob Pennicott and his award winning Pennicott Wilderness Tours will commence at Wilsons Promontory in February 2019.

If you have new product to share please contact Janine Hayes at jhayes@destinationgippsland.com.au

Must read newsletters & business resources

Tourism Australia - Essentials Newsletter - see here.

Visit Victoria has a new look website with range of resources for Tourism operators. http://corporate.visitvictoria.com/industry

Visit Victoria newsletter see here.

Business Victoria business resources can be found here.

Gippsland Events

Promote events to your visitors to encourage them to stay longer and explore further in Gippsland. See links to event guides below.

Bass Coast
Baw Baw
East Gippsland
Latrobe City
South Gippsland

Check in with our Social Media

Check into Social Media by tagging us in your posts.  To share using Gippsland Hashtags read more HERE.  To see what is trending in the social media world see HERE.

Build your business with assistance from your Local Council

Visit Destination Gippsland for a list of industry links to local and regional tourism associations and local government.  Industry Links.

Tourism in Gippsland = 12,400 Jobs

The Gippsland Visitor Economy generates an estimated $1.2b in Gross Regional Product (11% of the total Gippsland economy). It supports 12,400 jobs (12% of all Gippsland employment) in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone’s business.

Destination Gippsland Team

Find out more about our Board of Directors here

Contact our team here