For 15 years we've been hearing about the death of TV. At the rate things are going, I'm afraid we're all going to die long before TV does.
The latest Nielsen numbers are out and TV is anything but dead. In fact, as usual, it's kicking the shit out of any other medium.
That, however, hasn't derailed the imbeciles in the press or marketing industry from continuing to flog their tedious, long-standing narrative that
TV is dying.
As I have observed previously, it seems to be very difficult for these people to distinguish between turmoil inside the television industry and consumer behavior.
Yes, the tv industry is in constant upheaval, network share of viewing is dropping, they're buying and selling each others' properties, they're developing new schemes to separate us from our money, cancelling shows and changing gears, but...
...you and I (especially you) are still sitting on our expansive tuffets watching the screen as much as ever. And if you're an advertiser that's all you need to know. The gyrations and backstabbing of the tv industry fat cats may make for interesting tabloid chitchat but are not material to people who trade on consumer behavior -- you and me,
Here are some numbers:
~ In the last year, average live TV viewing dropped from 4:07 minutes a day to 4:06 minutes a day. Oh my god! Free fall!
~ The average adult consumed 2,295 minutes of video a week. Here's how they consumed it by device:
- Live TV - 84%
- Time shifted TV (DVR) - 9%
- Multi-media device (Roku, Apple TV, or any other gizmo attached to a TV) -
- Video on a PC - 4%
- Video on a SmartPhone - less than 1%
~ Comparing video viewing on a TV to a web device:
- Viewed on a TV-
- Viewed on a tweener (TV connected to a web device)
- Viewed on a web device - 5%
Here's some analysis from the Pivotal Research Group:
~ Total video consumption in 2Q 2016 grew 3.9%
~ Decline of live TV viewing lowest since Q1 2014 -- less than 1/3 of 1%
~ 12% of population responsible for 97% of online video streaming
~ Even the top 6% of online video streamers watch 10x as much live TV as streamed video
Here's a nice little chart you can ram up the rear end of a "TV is dead" moron.