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VCs Can’t Stop Saying It’s ‘Early Innings’ for AI

By Matthew Strozier, WSJ Pro

 

Good day. There’s no shortage of sports metaphors in investing, but venture capitalists have been leaning hard on one baseball phrase to describe artificial intelligence: early innings.

  • “Where are we in the AI adoption journey? Short answer—we’re not even in the first innings yet.”—Khosla Ventures Partner Ethan Choi, X post in January
     
  • “So, when people say we’re in the early innings of AI, what they’re really saying is that we’re in inning 1 of usefulness.”—Andreessen Horowitz General Partner David George and Partner Santiago Rodriguez, newsletter in September
     
  • “We're just at maybe the second pitch of the first inning of this very long ballgame.” —Y Combinator President and CEO Garry Tan, podcast last April

Disclosure: I’m a baseball fan. So I wanted to test whether this phrase was in fact becoming more common or whether I just notice it more since I’d usually rather be at the ballpark.

I turned to AI startup Nectar Social, which helps brands track and respond to chatter about their products across social media. Using a list of U.S.-based venture firms from CB Insights, Nectar tracked social-media comments by venture capitalists and some people close to the startup investing world. It found that “early innings” (and similar baseball-inning phrasing) used in the context of AI skyrocketed starting later in 2025. Mentions were up more than 1,500% in the first quarter of this year compared with the same period in 2025.

I also asked Nectar to look at mentions of “AI bubble,” wondering if perhaps “early innings” was a linguistic salve to investors edgy about roaring AI startup valuations. Using a similar methodology, Nectar found social-media mentions of “AI bubble” surged in the second half of last year. The two terms have diverged this year, as “bubble” mentions cooled off but “early innings” marched on.

“Venture, like the broader internet, runs on zeitgeist phrases,” said Jason Saltzman, head of insights at CB Insights. “‘SaaS is dead,’ ‘software is eating the world,’ ‘mobile first,’ ‘Web3’—these phrases spike because they’re cognitively efficient.” The phrases compress a complicated market view into something easy to convey, especially on social media, he said.

“Early innings” might just be the current shorthand for “this is bigger than the current hype cycle,” Saltzman said.

For a venture capitalist, the plaintive message tucked in “early innings” is obvious.

“There is a financial and psychological incentive, I think, for VCs to say that about [AI]—but really almost about anything,” said Bradley Tusk, founder and chief executive of Tusk Ventures.

“If you are not seeing immediate real gains either on paper or ideally through exits, you don’t want your investors panicked,” he said. “You don’t want them feeling like you’re failing or that they made a bad investment, and so you want to preach patience.”

Martin Casado, a general partner and leader of the infrastructure practice at Andreessen Horowitz, said the phrase is apt for AI. “What people are saying is this is probably going to be a 20-year, 30-year supercycle like the internet or like the microchip,” he said.

The next phase of the cycle, Casado said, would feature a slowdown in aggregate company growth and new uses being tackled. Still, the early phase of a supercycle can stretch for some time, he said, as the internet’s advance has.

AI’s possibility has a long road to run, said Casado. “You could argue we’re still in the early innings of the internet.”

And now on to the news...

 
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Top News

OpenAI CEO Sam Altman speaking to leaders at an event last month. PHOTO: KYLIE COOPER/REUTERS

OpenAI’s Ideas for a World With ‘Superintelligence’

OpenAI released policy proposals for a world with superintelligence—or artificial intelligence that far surpasses human capabilities.

The ideas could represent trillions of dollars of new government programs. They were published as Congress prepares to debate AI legislation and the Trump administration tries to win support for its company-friendly tech policies ahead of the midterm elections. The proposals come as the AI industry faces pressure to share the benefits of the technology with consumers and their advancements encounter pushback from some Americans.

  • More: OpenAI’s Top Executive Fidji Simo to Take Medical Leave From Company
88.8%

Share of U.S. venture-capital deal value that went to AI companies during the first quarter, according to PitchBook.

Brands Adopt ‘No AI’ Disclaimers to Stand Out Amid the Slop

As the AI-generated imagery and video colloquially called slop spreads across social media and video feeds, marketers are going out of their way to tell consumers they’re not to blame. For some, it’s part of a message about authenticity that they want to send to their customers.

AI Trainer Mercor Offers to Pay People for Prior Work

A $10 billion startup that pays contractors to give feedback on the output of artificial-intelligence models recently began offering a new way to make money: selling their prior work materials. The company, San Francisco-based Mercor, in recent weeks has approached professionals in industries including entertainment with such offers. Those being approached often don’t have the right to sell the intellectual property. It can belong to past employers.

 
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Industry News

Funds

AIF, a venture-capital fund focusing on autism, behavioral health and mental health conditions, held the first close of its second fund. The firm closed its $60 million inaugural fund last April.

People

AI risk infrastructure provider Unit21 promoted Tyler Allen to chief executive officer.

Exits

Fintech company Mercury acquired Central, an AI-native payroll, benefits and compliance platform for startups.

Supplier.io will add supplier-data-management capabilities to its platform with the acquisition of Tealbook.

 

New Money

Crosby, a New York-based agentic law firm startup, scored $60 million in Series B funding led by Lux Capital and Index Ventures.

Alcatraz, a Cupertino, Calif.-based maker of a physical access control system that authenticates employees without collecting personal data, closed a $50 million Series B round from investors including BlackPeak Capital and Cogito Capital.

Noon, a San Francisco-based product design platform, secured $30 million in Series A funding led by Chemistry.

Moonbounce, an Oakland, Calif.-based AI control engine startup, launched with $12 million in funding from investors including Amplify Partners and StepStone Group.

Insight Health, a New York-based clinical agent platform for healthcare, landed $11 million in Series A funding. Standard Capital led the round, which included participation from Pear, Kindred Ventures and others.

Nomadic, a San Francisco-headquartered physical AI training platform for robotics and autonomous systems, picked up $8.4 million in seed funding led by TQ Ventures.

Kulipa, a Paris-based stablecoin-native card issuing infrastructure platform, was seeded with a $6.2 million investment co-led by Flourish Ventures and 1kx.

 

Tech News

Andrew Castellano, center, works with co-founder Nebiyu Demie, right, and their employee, Ryan Noorbakhsh, left. PHOTO: CODY O’LOUGHLIN FOR WSJ

  • These AI Whiz Kids Dropped Out of College and Got Investors to Pay Their Bills
     
  • The Myth of the Lone Inventor Is Largely Just That—a Myth
     
  • This Engineer Wants to Make Computer Chips on the Moon
     
  • ServiceNow CEO Builds New Business Model Around AI
     
  • The College Student—and His Cat Meme—Who Hunted the World’s Biggest Cyberweapon
     
  • Apple Just Showed Me 50 Years of History That Nobody Has Ever Seen
     
  • I Uploaded My Blood Work to AI. Am I Oversharing?
 
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The WSJ Pro VC Team

This newsletter was compiled by Matthew Strozier and Zachary Cole.

Share your tips, comments and questions: vcnews@wsj.com

The team: Matthew Strozier, Yuliya Chernova, and Brian Gormley.

Join us on LinkedIn. 

 
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