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Burberry Didn’t Mean Its Noose Hoodie Like That; ‘Game of Thrones’ Comes to SXSW; Amazon Ad Biz Surprises Again |
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VIANNEY LE CAER/ASSOCIATED PRESS
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Burberry has apologized for sending a noose-stringed hoodie down a Fashion Week runway, horrifying a model in the show who argued on Instagram that suicide and lynching aren’t fashion. (The design was inspired by a nautical theme, the company said.)
After the recent Katy Perry shoes, Gucci sweater and Prada trinkets that all looked like blackface, it’s tempting to say this has been a bad few months for fashion. But these kind of missteps have had marketers backtracking for years. Remember Zara’s kids’ shirt that resembled a concentration camp uniform in 2014? (The design was inspired by old Westerns, the company said.) Maybe brands should just stop releasing new fashions until we figure out what’s going on.
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| Heavy Promotion Is Coming |
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PHOTO: HBO VIA AP
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Amazon CEO Jeff Bezos. PHOTO: TED S. WARREN/ASSOCIATED PRESS
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EMarketer has revised its estimates for Amazon ad revenue upward—again.
Last September, the research firm said Amazon would finish 2018 as the third-largest digital ad seller in the U.S., with larger market share than it expected just six months earlier, partly due to accounting changes by the e-commerce giant. Now eMarketer is boosting the numbers once more, for past and future years, and this time it’s partly because of data showing that ads provide more of Amazon’s revenue than thought. Amazon’s ad business will total $15 billion in 2010, according to the new forecast, good for just under 10% of the total digital ad market.
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“Don’t overreact to two days of complaints.”
| — A communications exec who has handled several brand crises, on the social-media firestorms that can envelop marketers |
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Walmart is taking over ad sales on its website, which had been handled by WPP’s Triad. [Ad Age]
Kellogg’s used startup principles to develop and market two brands, Joyböl smoothie bowls and Happy Inside digestive-wellness cereal, in less than a year. [AdExchanger]
Privacy campaigners claimed in a new filing to several European regulators that real-time ad exchanges break Europe’s data protection laws. [The Register]
Google conceded it made a mistake by not mentioning that one of its Nest home security devices includes a microphone. [Business Insider]
Zara parent Inditex is bringing its Pull & Bear clothes brand for young people to the U.S. with wares including “Stranger Things” t-shirts ahead of the Netflix show’s third season. [Bloomberg]
Snickers will sponsor the new season of Tough Mudder games, adding a household name to the roster of brand backers. [The Drum]
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We bring you the most important (and intriguing) marketing news every day. Write me at nat.ives@wsj.com any time with feedback on the newsletter or comments on specific items. We want to hear from you.
And follow the CMO Today team on Twitter: @wsjCMO, @natives, @alexbruell.
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