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Tariffs Test Sam’s Club Strategy of Keeping Prices as Low as Possible

By Mark Maurer

Good morning, CFOs. Sam’s Club considers price increases on small kitchen appliances; Amazon’s CEO says AI will lead to a smaller workforce; and KFC owner Yum Brands selects its CFO to be the next CEO.

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Low prices at Sam’s Club help to retain the chain’s paid members, it has said. PHOTO: CHARLES KRUPA/ASSOCIATED PRESS

Sam’s Club is evaluating which products it will raise prices on to offset higher costs from the Trump administration’s new tariffs, with candidates ranging from small kitchen appliances to outdoor decor such as yard art.

Prices matter to Sam’s Club beyond their immediate effect on sales. The warehouse-club chain, owned by Walmart, has long said it aims to keep its prices as low as possible to help boost the paid memberships that are generally required to shop in its stores. And those membership fees generate 80% to 90% of its profit, Sam’s Club has said. But for certain items, higher tariff costs could give it no choice.

Sam’s Club will try to focus tariff-related price increases on discretionary products, potentially including air fryers, coffee makers, blenders, microwaves and holiday decorations, in response to tariffs, Chief Financial Officer Todd Sears said in an interview.

“If we see those higher costs come in, certainly we have to take a look at all options,” Sears said.

 
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The Day Ahead

📈 Economic Indicators:

  • The Census Bureau reports residential construction data for May.
  • The Federal Open Market Committee announces its monetary-policy decision.
 
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What Else Matters to CFOs

Amazon CEO Andy Jassy PHOTO: BRENDAN MCDERMID/REUTERS

Amazon.com, one of the largest U.S. employers, plans to reduce its workforce in the coming years because increasing use of artificial intelligence will eliminate the need for certain jobs.

Chief Executive Andy Jassy, in a note to employees Tuesday, called generative artificial intelligence a once-in-a-lifetime technological change that is already altering how Amazon deals with consumers and other businesses and how it conducts its own operations.

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  • Yum Brands named Chief Financial Officer Chris Turner as its next chief executive. Turner will start on Oct. 1, about six years after joining the operator of KFC, Taco Bell and Pizza Hut.
  • Warner Bros. Discovery will cut CEO David Zaslav’s pay when it splits in two next year—and give him an extra slug of stock options that will net more than $150 million if the company hits share-price targets.
  • Dozens of companies have pledged to build more manufacturing in the U.S. since President Trump took office. Generic drugmakers aren’t among them.

📰 Other headlines

  • Senate GOP’s Medicaid Cuts Mean New Trouble for Trump Megabill
  • The Aisle-Prowling Albertsons CEO Taking On Kroger
  • How a Chinese-Owned Battery-Maker’s Bet on U.S. EVs Went Wrong
  • Chobani CEO Says Food System Needs Immigration to Function
  • Exclusive: Robinhood Launches New Tools to Woo Traders
  • Why Celebrity Cellular Brands Are Everywhere
  • Kraft Heinz Is Ditching Artificial Dyes
  • Call It CEO Pink: This Muted, Dusty Shade Means Power in the Office
  • Senate Passes Stablecoin Bill in Big Win for Crypto Industry
  • The Problem With Wall Street’s Fixation on the Fed Dot Plot
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$10 Million

The size of a “development fee” that Reliance 4IR Realty Development, a unit of a company controlled by multibillionaire Mukesh Ambani, paid to the Trump Organization, licensing the Trump name in Mumbai. Ambani, India’s richest man, is the Trump family’s new business partner.

 

CFO Moves

Sonoco Products, the Hartsville, S.C.-based sustainable packaging company, appointed Paul Joachimczyk as its new CFO, effective at the end of the month. Joachimczyk joins Sonoco from American Woodmark, a U.S. cabinet manufacturer where he served as CFO. Joachimczyk will take over the reins officially on June 30, succeeding Jerry Cheatham who served in the role on an interim basis since early January.

—Adriano Marchese contributed to today’s Ledger.

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About Us

The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax accounting, regulation, capital markets, management and strategy.

Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew.

You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.

 
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