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September 2018

CEO Message

As we know Gippsland is an incredible and diverse region.  Breathtaking landscapes, alpine areas and internationally renowned national parks, lakes and coast are just some of our features. 

However, we are more than ‘big nature’, we have outstanding restaurants, cafes, wineries, breweries, distilleries and cideries. 

With this depth and quality of ‘foodie’ experiences we recently launched our region’s first ever Eat. Drink. Gippsland Guide.  Our aim is to attract new people interested in food and drinking experiences as well as encourage all visitors to sample more and therefore spend more while they are here.  Bon appetite and cheers to Gippsland!

Terry Robinson 

Gippsland Tourism Forum Wrap Up

Thank you to all the engaging presenters and attendees who gathered at Lardner Park earlier this month for the final Gippsland Tourism Forum for 2018.  We appreciate the time taken to participate.  A big thank you to Lardner Park for sponsoring the venue and Cannibal Creek vineyard for their support. 

Pictured right; Ashley Smirl from Wellington Shire & Danielle Todaro from South Gippsland Shire.

Fast facts from our survey responses
30% had not attended a forum before
72% attended to gain industry insights
65% came for networking
37% came to share ideas and innovations
80% said we met, and 20% said we exceeded expectations
95% found the information presented useful to extremely useful for their business/organisation
80% want industry case studies in the future
58% want professional development opportunities
88% are likely or very likely to attend a future forum

If you have ideas, suggestions or comments for the upcoming 2019 forums, please contact jhayes@destinationgippsland.com.au

Ken Hore Tourism Mentoring Program 2018 - 2019

The Ken Hore Tourism Mentoring program participants for 2018 - 2019 were introduced at the Gippsland Tourism Forum earlier this month.  The program is a partnership between the Bass Coast Shire Council, Destination Phillip Island and Destination Gippsland.

The program aims to promote skills and excellence among young people and new entrants into the tourism industry.
It contributes to the continued development and growth of tourism in Gippsland and Phillip Island and perpetuates the memory, skills and contribution of Ken Hore.

Pictured above; Back L/R Terry Robinson CEO Destination Gippsland and Meghan Bye.  Front L/R Caron Bordonaro, Molly Fitzgerald and Lucinda Cousens with Cr Les Larke from the Bass Coast Shire.  Absent Melissa Moseley and Kellie Willis.

Use the #yourhappyspace hashtag to promote Gippsland

Your Happy Space is Visit Victoria’s new emotive destination marketing campaign aimed at encouraging more intrastate visitors (specifically Melburnians) to find their happy space in regional Victoria.  

Your Happy Space showcases the stunning regions, diverse experiences and world-class food, art, music, nature and culture Victoria has to offer.  Gippsland is featured in the opening video. Click on the image to view or see here.

Use the hashtag #yourhappyspace when posting on business Facebook and Instagram pages to connect with the campaign.

To discuss this campaign or to find out about future campaigns, please contact aconroy@destinationgippsland.com.au

Regional Events Fund (REF) Key Dates for Round 6

The Regional Events Fund (REF) provides funding for activities that support regional visitation. The level of investment that Visit Victoria gives to an event is contingent on a rigorous assessment process.

To read more about the fund see here.

Key Dates for Round 6
Expressions of Interest Opens - 1st October 2018 and closes - 14 December 2018
Applications close 31 December 2018   Announced - February 2019

If you wish to discuss an expression of interest submission, please contact jhayes@destinationgippsland.com.au

Last chance the Wine Growth Fund will close 5 October 2018

Grants up to a maximum of $20,000 are available to individual organisations. Collaborative projects involving more than one organisation may be funded up to $50,000 per project. To read more see here.

Key Milestone Dates
Opening of Round Three 30 July 2018
Closing date for Applications 5 October 2018
Project start date from 1 February 2019

The Australian Ballet to perform at Lardner Park

For the first time in over 50 years, The Australian Ballet's outdoor community program ‘Ballet Under The Stars’ will visit regional Victoria to perform exclusively at Lardner Park next year.

The announcement was made by Minister for Tourism and Major Events, John Eren MP, during VTIC's State Election Roadshow in Gippsland earlier this month.

This is an exciting announcement for Gippsland and regional Victoria.

Pictured right the Minister for Tourism and Major Events, John Eren MP.

What can we find out by tracking tourists - VTIC Webinar Series?

Join Martin Anderson from Tourism Research Technology as he presents Gulliver, the real time tourist tracking platform that is set to change the way you think gathering and analysing data on tourist behaviour.  This was a topic of great interest at the VTIC Conference last month.

The webinar will cover:
How real-time tracking stacks up against paper-based surveys.
What influences tourist behaviour while they are in your region.
And a sneak peek at a some very new data from a recent project.

To contact VTIC or to access their programs including the free webinar series, see here.

Gippsland Tourism Satellite Accounts

Tourism Research Australia has produced the latest Tourism Satellite Accounts for Gippsland.

To read more see here.

Must read newsletters & business resources

Tourism Australia - Essentials Newsletter - see here.

Visit Victoria has a new look website with range of resources for Tourism operators. http://corporate.visitvictoria.com/industry

Visit Victoria newsletter see here.

Business Victoria business resources can be found here.

Gippsland Events

Promote events to your visitors to encourage them to stay longer and explore further in Gippsland. See links to event guides below.

Bass Coast
Baw Baw
East Gippsland
Latrobe City
South Gippsland

Preparing your business - resources to assist with risk

Destination Gippsland has a range of resources to assist your business prepare for potential risks.

Our Business Continuity kit can be found here.

Our Crisis website has a range of useful resources to assist you to plan, prepare and recover should you encounter circumstances that pose a risk to your business.  Please see here.

Tourism Victoria and the CFA have developed the Tourism Business Fire Ready Kit to guide you through the decision-making process to develop a tailored plan and assist you to prepare for fire.  Please see here.

Check in with our Social Media

Check into Social Media by tagging us in your posts.  To share using Gippsland Hashtags read more HERE.  To see what is trending in the social media world see HERE.

Build your business with assistance from your Local Council

Visit Destination Gippsland for a list of industry links to local and regional tourism associations and local government.  Industry Links.

Tourism in Gippsland = 12,400 Jobs

The Gippsland Visitor Economy generates an estimated $1.2b in Gross Regional Product (11% of the total Gippsland economy). It supports 12,400 jobs (12% of all Gippsland employment) in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone’s business.

Destination Gippsland Team

Find out more about our Board of Directors here

Contact our team here