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CFOs Game Out Possible Reversal of U.S. Tariffs

By Kristin Broughton, WSJ Leadership Institute

 

Good morning, CFOs. Companies assess the potential impact of a tariff reversal; America imported a record amount last year despite tariffs; and high beef prices are here to stay.

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Hasbro's financial plan assumes tariffs remain in place. ANDREW KELLY/Reuters

The wait may soon be over for business leaders anticipating a Supreme Court ruling on President Trump’s tariffs.

The high court recently said it expects to issue opinions today, Tuesday and Wednesday, and one of them could be on whether Trump exceeded his authority by invoking the International Emergency Economic Powers Act without Congress’s approval to impose tariffs on virtually every country around the world.

Executives have tried to offset tariffs by pushing back on suppliers that attempt to pass along the costs or moving to new ones. Some have also raised prices. If the court overturns the tariffs, business margins may improve and brands may review pricing plans. But a decision against the tariffs would bring more questions, such as whether the Trump administration will rely on other authorities to deploy levies on a similar scale and whether businesses would get their money back.

Ahead of the decision, we spoke with finance chiefs to hear their thoughts on the case. Here’s what they said:

Ethan Allen CFO Matt McNulty

The tariffs under consideration by the court represent about 40% of Ethan Allen’s exposure, which if overturned would amount to an annual savings of around $8 million, Ethan Allen executives said last month. For instance, if the tariffs are deemed illegal, that would reduce manufacturing costs tied to a 10% tariff on goods from Honduras, where the furniture maker sources some of its wood products, McNulty told us.

But Ethan Allen isn’t holding back on purchases while waiting for a decision, mainly because unknowns will likely linger. “If they’re invalidated, what is the plan?” the CFO said, noting that possibilities include additional levies. “It’s anyone’s guess right now.”

Hasbro CFO Gina Goetter

An end to the tariffs could help Hasbro, but the company isn’t counting on an immediate positive impact if that happens, said Goetter, who is also the company’s chief operating officer. The toymaker typically starts planning inventory for the holidays, a big sales period for Hasbro, midway through the year, with most retailers rolling products out starting in August, she said.

“So if there were to be a reversal, if there were to be some sort of reduction in tariffs, there could be some impact in ’26, but the benefit will really, you’ll see that in 2027,” she said. So for now, Hasbro’s financial plan doesn’t account for any tariff unwinding or refund, according to Goetter.

“We’re assuming that, you know, for planning purposes, it sticks with us,” she said.

Levi Strauss CFO Harmit Singh

Levi Strauss raised prices last month in response to tariffs and plans additional increases this month. The apparel maker’s executives say there is still more room to raise prices on newer and higher-end items.

If the Supreme Court overturns the levies, Levi Strauss would look at whether to hold or even reduce some prices, said Singh, who is also the company’s chief growth officer. “It’s definitely a lever we can look at,” he said of pricing. “If there’s a change in the tariff structure, we look at the options with the consumer at the forefront of all that discussion.”


—Jennifer Williams

 
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The Day Ahead

📆 Earnings

  • Lamar Advertising
  • PPL

📈 Economic Indicators

  • The Bureau of Economic Analysis releases the personal consumption expenditures price index for December.
  • The BEA reports its advance estimate of fourth-quarter gross-domestic-product growth.
  • S&P Global releases both its Manufacturing and Services Purchasing Managers’ Indexes for February.
 

What Else Matters to CFOs

Imports to the U.S. grew to a record high in 2025, leaving the trade deficit little changed despite steep Trump administration tariffs aimed at closing trade gaps, Matt Grossman reported.

The nation’s trade deficit—the gap between imports and exports in both goods and services—was $901.5 billion last year, slightly smaller than the $903.5 billion deficit recorded in 2024, the Commerce Department said Thursday. The small change shows America’s role as a heavy net importer remains intact, at least thus far, despite seismic policy shifts during the year.

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  • High prices are the new normal in the U.S. beef market.
     
  • Nestlé said it would offload its remaining ice-cream business.
     
  • Walmart’s new CEO is starting out on strong footing.
     

📰 Other headlines

  • Hims & Hers to Acquire Eucalyptus in $1.15 Billion Deal
  • Etsy Posts Lower Profit Despite Higher Revenue
 

Quotable

“Unfortunately, for too long, we have been relying too much on only that.”

— Kraft Heinz CEO Steve Cahillane, who said at an investor conference Thursday that the company had leaned on nostalgia to win business.
 

The WSJ CFO Council Summit

This March 23–24, financial leaders will gather in Palo Alto for The WSJ CFO Council Summit to examine how CFOs are navigating market volatility, evolving trade and regulatory policy and the growing impact of AI on the future of the enterprise. Join the CFO Council and be part of the conversations shaping the future of finance and corporate leadership.

Request Invitation.

 

CFO Moves

Yeti Holdings, the outdoor and recreational gear company, named Scott Bomar as CFO, effective Feb. 23. Bomar joins Yeti from Home Depot, where he has been senior vice president of finance since 2022. The company’s current finance chief, Mike McMullen, will stay on in an advisory capacity until the end of May. 

—Colin Kellaher contributed to today’s Ledger.

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About Us

The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy.

Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew.

You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.

 
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