Good morning. Today, Away gets new sales channels and a new CEO; tariff-driven price increases are coming for American shoppers; George Cheeks smiles through a perfect media storm; and the Department of Homeland Security considers a reality show.

Away, the luggage brands that found fame selling directly to consumers online, has named new leadership and opened the gates to wider distribution, Katie Deighton reports for CMO Today.

Co-founder Jen Rubio stepped down as CEO this week and became executive chair. She was succeeded by Jessica Schinazi, a former executive at Dyson, LVMH and Amazon who was president of Away since December.

At the same time, Away began selling some products on Amazon and said another selection will soon be available through Nordstrom. The brand made its first foray into wholesale last year with Dick’s Sporting Goods.

Despite 17 physical stores Away opened over the years, some shoppers were “saying, ‘Hey, you’re not in my city, and I really want to go and touch the products,’ ” Schinazi said. Others wanted to shop at a department store to compare brands and collect loyalty points, she added.

As for Amazon, Away knew that potential customers were already searching for its name there and winding up buying from competitors.

Walmart said it plans to raise prices this month and early this summer, when tariff-affected merchandise hits its store shelves, Sarah Nassauer reports. Some prices have already increased.

Walmart, which counts 90% of Americans as customers, is the biggest company so far to signal that tariff-related price increases on everyday goods are coming.

But other companies also have announced price increases: Ford plans to raise prices on three of its popular vehicles, for example, and Birkin maker Hermès said prices in the U.S. would rise.

Eyes now turn to next week, when Target, Lowe’s and Home Depot are set to report earnings and discuss financial forecasts. Walmart’s announcement could make it easier for them to push prices higher as well.

Meanwhile: Walmart is investigating how to make product listings appeal not just to humans but also to the AI agents that will one day make purchases for them. [WSJ]

Paramount executive George Cheeks has spent more than three decades dealing with some of the entertainment industry’s most challenging personalities and trying tasks, but now he is facing his toughest test, Joe Flint and Jessica Toonkel report.

Cheeks is helping to negotiate a settlement of President Trump’s $20 billion lawsuit against Paramount’s CBS News. Paramount’s controlling shareholder, Shari Redstone, sees a resolution as necessary; news staff and executives strongly oppose it.

Hanging in the balance are the $8 billion merger of Paramount and Skydance, which needs the approval of the Federal Communications Commission, and the reputation of CBS News.

Paramount is meanwhile preparing another round of job cuts as soon as next month that would save hundreds of millions of dollars in costs.

“I do not know how he manages all he oversees and always has a smile on his face despite whatever noise is going on,” CBS Entertainment President Amy Reisenbach said.

The Department of Homeland Security is considering being part of a TV show in which immigrants would compete for potential U.S. citizenship, Michelle Hackman, Elizabeth Findell and Joe Flint write.

Department spokeswoman Tricia McLaughlin said the idea was in the earliest stages of a thorough vetting process.

The pitch comes from Rob Worsoff, a producer and writer whose credits include “Duck Dynasty.” He also talked with DHS about the proposal during the Obama and Biden administrations.

The show is meant to be hopeful and a celebration of what it means to be an American citizen, according to Worsoff.

“This isn’t ‘The Hunger Games’ for immigrants,” he said.

More D.C. TV: C-SPAN is introducing its first new show in years, a take on “Crossfire” in which political opposites will seek areas of agreement. It’s called “Ceasefire.” [NYT]

Celebrities are inundating Harvard Business School with pitches to come speak to students, appearances that have become a valuable branding opportunity. [WSJ]

Meta is delaying the rollout of a flagship AI model, prompting internal concerns about the direction of its multibillion-dollar AI investments. [WSJ] 

Fenty Beauty began selling real-world products inside Roblox, taking advantage of a new e-commerce capability on the platform. [Glossy] 

“Fortnite,” the popular video game developed by Epic Games, claimed a move by Apple is preventing its availability on iOS. [WSJ] 

Advertisers being sued by Elon Musk over cutting spending on X said in a motion to dismiss the case that the platform lost them “when it disrupted its own business and alienated many of its customers.” [BI]

Eli Lilly rolled out a new ad designed to lift its brand above the negative sentiment toward pharmaceutical companies. [Adweek] 

Keurig Dr Pepper shut down its in-house creative agency, called Liquid Sunshine, and shifted to working with outside shops. [Ad Age] 

Falling prices for tickets to Beyoncé’s tour have some fans calling artist presales a scam. [NYT] 

The Los Angeles Olympics will have an official air taxi. [Electrek]