In recent years, private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.
In an era marked by geopolitical shifts and rapidly evolving policy environments, associations are under more pressure than ever to adapt their lobbying and advocacy strategies. The challenges and opportunities are multidimensional, requiring a clear understanding of both local and global dynamics.
On July 30th 2024, Singapore EXPO will celebrate its 25th anniversary of operation. In these 25 years, the venue has played host to a prodigious number of events.
