Good morning. We have two new guides on our website to share with you this week.

The first is a blog post that explains the most common deals and promotions on Amazon to help brands prep for Prime Day. (It's approaching quickly!)

The second is a downloadable report focused on online grocery. It outlines how new shopping behaviors have transformed the grocery landscape and discusses how to reduce friction in both consumer-facing and backend operations. I'm biased, but it's a must-read for anyone in the grocery space. 

Prep for Prime Day with our guide to Amazon's deals and promotions

Prime Day is just around the corner, and brands need to have the right deals to capture shoppers’ attention and maximize sales on Amazon’s biggest retail holiday. But with so many choices, figuring out which promotions to use and when can be confusing.  

Our latest blog post reviews the most common types of Amazon deals and explains the key benefits and best practices of each one: Navigating Amazon’s Deals and Promotions. 

Our guide to Online Grocery

As consumers gravitated to the convenience and safety of ecommerce channels in 2020, online grocery orders grew 54%. The grocery ecommerce category is now projected to be over $187B by 2024, and brands are scrambling to reprioritize channel strategies into digital stores and marketplaces. Our latest guide Industry Outlook: Online Grocery breaks down everything you need to know about building an airtight digital grocery strategy and how to amplify it through advertising media channels. 

Check out the blog post on dentsu.com and download the guide below. 

What we're reading

Amazon Advertising grew 73% in the first quarter as they continued to increase ad inventory and advertisers spent a larger share of ad dollars. At this rate, Amazon Advertising will overtake AWS in revenue size in the next few years.

• E.l.f. is the first beauty company to launch its own branded channel on Twitch, an Amazon-owned live streaming platform known mostly for gaming. Twitch has become increasingly relevant for beauty brands over the last few months, and it’s hard to overestimate just how popular gaming is.
• A newly unearthed fake review scheme is resurfacing questions about the veracity of reviews on the Amazon marketplace.
• If you check out the grocery guide, you’ll see that we’re fascinated by the delivery startup goPuff; this blog post takes a deep dive into the company’s strategy to conquer the grocery industry.
• Speaking of delivery services, Walgreens recently said it will partner with DoorDash Inc, Uber Technologies Inc, and others to offer same-day delivery for ~25,000 items across ~9,000 stores.

Interested in learning more? Reach out. 

Sellwin launched last year as the center of Amazon expertise at Dentsu. Our team stays on top of best practices and developments to help our clients sell and win. 

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