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Successful Gippsland Tourism Leader & Industry Forum

Destination Gippsland supported by the East Gippsland Shire Council and Business Tourism East Gippsland hosted a successful forum in Lakes Entrance last week.  Presentations from the forum can be found HERE.

Pictured left: Mikala Peters from Wildlife Coast Cruises and Dominic Mehling Industry Relations Manager Tourism Australia  are all smiles on the day.

Please note the last forum in the series will be hosted in Baw Baw Shire on 5 October 2017.  Details will be released shortly. 

For more information contact Janine Hayes jhayes@destinationgippsland.com.au

Marketing Partner Opportunities with Destination Gippsland

The new Marketing Partner Opportunities brochure is now available, with an overview of our marketing activities for the 2017-18 year.

By working together our marketing effectiveness will have a greater impact and we encourage you to reach out and discuss what products and services meet your needs.

Contact the marketing team on 03 5668 2141 to become involved or download a copy of the Marketing Partner Opportunities brochure here.

Latrobe Regional Gallery: René Magritte: The Revealing Image, Photos and Film

Opportunities for Gippsland businesses.     Accommodation operators within the Latrobe Valley region and surrounds are encouraged to update your ATDW listing and provide a web deal that incorporates the forthcoming exhibition at the newly renovated Latrobe Regional Gallery (LRG), René Magritte: The Revealing Image, Photos and Films.  This world-class exhibition's only Australian home will be the Latrobe Regional Gallery from the 19 August to the 19 November 2017.

Operators are encouraged to create packages that include the exhibit and market these package to your existing database of past guests to encourage visitors to the region.  The exhibition is a once in a lifetime opportunity for visitors to experience.

For more information on the exhibition please visit:  https://latroberegionalgallery.com/

To discuss having a web deal to support the exhibition, please contact Kelly McCarthy at Destination Gippsland at kmccarthy@destinationgippsland.com.au

International marketing opportunities: Guide available

The partnership between Visit Victoria and the Victorian tourism industry is critical to the succes  of Victoria's visitor economy.

Visit Victoria provide all the information that operators need to continue this collaboration in their new guide for consumer and trade marketing, released this week.

If you are already working with international trade partners, we encourage you to view the marketing opportunities guide for 2017/18 by viewing it HERE.

If you have a product that you’re keen to showcase to key decision makers in the travel distribution system or if you’re interested in directly targeting the consumer, please contact Alison Conroy at aconroy@destinationgippsland.com.au

Congratulations to Tourism Mentoring applicants for 2017/2018

Pictured left are Kelly McCarthy and Nick Matolysch who along with Bregje vanWaterschoot, Kellie Panayiotou, Kylee Pattison and Lydia Tesch were graduates of this year's program.

Congratulations to the new participants for 2017/2018 in the Ken Hore Tourism Mentoring Program. Cageon Loy, Bree Worden, Dena Waters, Jaci Hicken, Jie Liu, Mark Woodin and Nick Stephens.

We look forward to an interesting program over the coming months.  If you would like more information then please contact jhayes@destinationgippsland.com.au

Gippsland Tourism Industry encouraged to engage

There are a number of opportunities for the Gippsland Tourism Industry to engage in setting the direction and vision for the Gippsland Region into the future.

Gippsland Regional Assembly- 16 August 2017 Sale 

Contact the State Government if you have red tape Issues in regard to the following: Small Business Regulation Review or Impact on Farm Gate businesses.

Gippsland Tourism Business Feature - Goldsmiths in the Forest

Darilyn and Les Goldsmith from Goldsmith's in the Forest  have shared their top five business tips this month.  To read more about their business please see here.

1.  Celebrate the East Gippsland differences and learn about the local area and attractions to extend the visitor experience
2. Sell your product, not the price
3. Visitors have travelled to get here, ensure relevant, worthwhile experiences to encourage return business.
4. Beyond the summer season, the wildlife, walks, rides and tours provide another quality visitor experience.
5. Extensive use of social media...FB and Instagram with quality posts, and photographs is a great way of advertising your product while keeping up with trends and business networking.

If you have a story to share with us about someone in the Gippsland tourism industry please contact jhayes@destinationgippsland.com.au

Business Events Gippsland showcasing our region.

Destination Gippsland's new Meeting Planners guide can be found HERE. For more information on current and future marketing activity please contact Alison or Phoebe or read the blog.

Alison Conroy aconroy@destinationgippsland.com.au or

Kelly McCarthy kellymc@destinationgippsland.com.au

Trends in Tourism

Upcoming VTIC Events

Resources from the recent VTIC conference can be found here. 2017 Victorian Tourism Conference (VTC17)presentations 

2017 Victorian Visitor Information Centre Summit will be held August 23 - 25 August 2017 at Silverwater Resort Phillip Island. Registration details can be found here.

VTIC annual Lynette Bergin scholarship is now open.  Details can be found here.

Marketing Wander Victoria

In partnership with Visit Victoria, Destination Gippsland would like to identify amazing experiences our region offers that are available for a limited time only.  If you are aware of any events, natural or man-made then we would like to hear from you.  To read more.

For further information please contact Alison Conroy aconroy@destinationgippsland.com.au

Check in with our Social Media

Check into Social Media by tagging us in your posts.  To share using Gippsland Hashtgas read more HERE.  To see what  #Hashtags are all about you can read this article from Hootesuite.

Business Awards in Gippsland

Business Awards are held across the region to recognise and reward businesses for their business excellence. Please see the links to current award information.  To read more.

Gippsland Events

Gippsland has many events - follow the local guides from across the region to see what's on in your area.

Bass Coast Shire
Baw Baw Shire 
East Gippsland Shire
Latrobe Ciity Shire
South Gippsland Shire
Wellington Shire

Build your business with assistance from your local Council

Visit Destination Gippsland for a list of Industry links to local and  regional tourism associations and local government.  Industry Links.

Tourism in Gippsland = 12,400 Jobs

The Gippsland Visitor Economy generates an estimated $1.2b in Gross Regional Product (11% of the total Gippsland economy). It supports 12,400 jobs (12% of all Gippsland employment) in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone’s business.

Destination Gippsland Team

Find out more about our Board of Directors here

Contact our team here