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Early Edition March 2018

How do we grow the visitor economy in Gippsland?  What are the best opportunities for us to capitalise on and where are the future projects that will make a difference?

These are some of the questions that will be answered as we commence our Gippsland Destination Management Plan project.  AEC consultants have been appointed and will commence an extensive consultation and visitor research process in coming weeks, including conducting over 2000 visitor surveys across Gippsland over Easter. 

We encourage you to participate in this important strategic planning exercise to ensure it is a comprehensive, relevant and influential blueprint for the entire Gippsland tourism sector for years to come.

Terry Robinson - CEO

Create a Connection at the Gippsland Tourism Forum 2018

Exciting news, the program for our first Gippsland Tourism Forum for 2018 has been released.  Kathryn MacKenzie CEO from Echuca-Moama Tourism will share her insights as to how businesses can connect with opportunities in the tourism industry.  Kathryn's passion and dedication to tourism saw her receive the Victorian Tourism Award Outstanding Contribution by an Individual Award in 2017.

REGISTER NOW to secure your place to attend the first in our series of Gippsland forums for 2018.

Date: Tuesday 27 March 2018
Venue: Comfort Inn & Suites Latrobe, Princes Highway, Traraglon
Time: 12.00pm - 7.00pm
RSVP: 23 March 2018
Cost: $55 includes lunch, afternoon tea, drinks & nibbles

Future Forum Dates

Tuesday 19 June 2018 - East Gippsland
Tuesday 11 September 2018 - TBA

Please contact Janine Hayes if you have any suggestions for future forums at jhayes@destinationgippsland.com.au

Tourism Australia’s Youth Campaign Visits Gippsland

In the past month we have hosted two content editors for the New Tourism Australia Youth Campaign “Aussie News Today”, in collaboration with Buzzfeed Australia

The duo covered the Sydney Melbourne Touring Route and the Penguins to Prom Route, two internationally-ready touring routes.  Experiences included pelican feeding at San Remo, Prom Heli’s, Refuge Cove Cruises, Venture Out and many more fantastic Gippsland businesses.

The video, photography and editorial content will be shared worldwide through Buzzfeed Mates and Tourism Australia’s youth Campaign “Aussie News Today”.
Tourism Australia defines the youth segment as people aged between 15 and 29 years. The youth market contributes 25 per cent of all visitor arrivals to Australia and 46 per cent of all visitor spend.

Since the release of the Wilsons Promontory video last week there have been over 40 thousand views.  For more information and to follow the campaign please see here

To register your interest in hosting journalists and digital influencers in the future please email phoebe@destinationgippsland.com.au

Business Events Gippsland and Business Events Victoria

We have hit the ground running in 2018 promoting Gippsland to the business events sector.  The Business Events Victoria (BEV) team in partnership with Executive PA Magazine, represented regional Victoria including Gippsland to the Executive Assistants (EA) sector at 'Meet the Buyer' events held in Sydney and Melbourne. 

Business Events Gippsland recently attended the Asia-Pacific Incentives and Meetings Expo (AIME), which is a two day exhibition for those involved in organising business travel, meetings, incentives and events. It is an opportunity to showcase our venues in Gippsland to meeting planners from Melbourne and beyond. 

Pictured Marketing Coordinator Kelly McCarthy at AIME. 

Obtain great images for your website at no cost

Obtain great images for your website at no cost through the National and State Tourism bodies image galleries.

Tourism Australia Image gallery - use link

Visit Victoria Content Hub - use link

Pictured Agnes Falls - Image from Visit Victoria

ATDW - Generate consumer leads for your business

The Australian Tourism Data Warehouse (ATDW) is Australia’s national tourism database and distribution platform which represents over 40,000 small and medium sized tourism products and destinations.   The ATDW’s ultimate function is to support the Australian Tourism Operators with digital marketing to help extend their exposure and attract more business online.

Read more here or click on the image to view the video.

Regional Events Fund Round 3 closing soon

You still have time to submit an EOI for the third round of the Regional Events Fund. The EOI submission date is the 16 March.

For further information visit the Regional Events Fund website here.

Other funding opportunities include the Regional Jobs Fund - Market Access Program Stream - Visitor Economy - information found HERE and the Regional Jobs Infrastructure fund. Visitor Economy - Information can be found HERE.

Gippsland Events

Gippsland has been host to some fabulous festivals and events in recent weeks.  Follow the local guides below to see what will be happening over the coming months.  Promote events to your visitors to encourage them  to stay longer and explore further in Gippsland. 

Bass Coast
Baw Baw
East Gippsland
Latrobe City
South Gippsland

Visitor Economy Forum & Tourism Australia Industry Briefing

Hot off the press, if you were not able to attend the VTIC Visitor Economy Forum & Tourism Australia Industry briefing, please see the following presentation from Felicia Mariani's - CEO of VTIC  here.

Consider changes that you want to see in your business and become accredited through the Australian Tourism Accredited Program (ATAP).  To read further see here

Webinars & Blogs

Destination Gippsland videos and webinars have useful tips and ideas that you can watch in your own time.

We post a range of articles to help your business Destination Gippsland Blog page.

VTIC would also like us to share their Webinar Series with you, follow the links to the Webinar Series

Tourism Australia - Tap into their tourism resources

Tourism Australia is happy to share a range of tourism resources with you.  

Industry events calendar see link here

State of the Nation Report and National Visitor Statistics see here

Industry tools and resources for the Tourism Industry see here

Accessible Tourism opportunities

Accessible tourism presents challenges in many ways for both customers and service providers alike. Movement from one location to another, accommodation, information and service provision are core elements of any tourism experience.

Some important general statistics to note around access and tourism:

  • One in five people has a disability
  • 90 percent of people with a disability take a holiday each year
  • On an overnight stay, on average, a person with a disability travels in a group of between two to eight people
  • On average, people with a disability have five trips away annually
  • Average length of stay being 4.98 nights away (vs 4.22 nights for non-disabled travellers)One in five people has a disability

To read further please see here

What's new in your business or area?

We love hearing about new businesses and events in the region.  

Contact Marketing and PR Executive Phoebe Honey Phoebe@destinationgippsland.com.au         

Remember to share your news with us on social media by using the tags #inspiredbygippsland and #visitgippsland

Food Cluster is seeking more leaders

The East Gippsland Food Cluster has an ambitious agenda for 2018, and is calling for expressions of interest for independent board members to join the leadership group of one of Gippsland’s pre-eminent industry bodies. Contact Andrew Bulmer 0409 518 425 or andrew@bulmerfarms.com.au or www.eastgippslandfoodcluster.com.au


Visit Victoria - Business Resources

Visit Victoria has a new look website with range of resources for Tourism operators. http://corporate.visitvictoria.com/industry

Some valuable business resources can be found here

From Visit Victoria's media page, here are 10 reasons for visitors and locals to emerse themselves in Gippsland.  Gippsland Gold 10 Reasons to Visit 

Check in with our Social Media

Check into Social Media by tagging us in your posts.  To share using Gippsland Hashtags read more HERE.  To see what  #Hashtags are all about you can read this article from Hootesuite.

Business Awards in Gippsland

Business Awards are held across the region to recognise and reward businesses for their business excellence. Please see the links to current award information.  To read more.

Preparing your business - resources to assist

Destination Gippsland has a range of resources to assist your business prepare for potential risks.

Our Business Continuity kit can be found here.

Our Crisis website has a range of useful resources to assist you to plan, prepare and recover should you encounter circumstances that pose a risk to your business.  Please see here to access.

Latrobe Valley Authority

The Latrobe Valley Authority has a variety of services to assist business including business support services, worker transition service, community facilities fund and the home energy upgrade program.  For further information see here.

Build your business with assistance from your Local Council

Visit Destination Gippsland for a list of industry links to local and regional tourism associations and local government.  Industry Links.

Tourism in Gippsland = 12,400 Jobs

The Gippsland Visitor Economy generates an estimated $1.2b in Gross Regional Product (11% of the total Gippsland economy). It supports 12,400 jobs (12% of all Gippsland employment) in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone’s business.

Destination Gippsland Team

Find out more about our Board of Directors here

Contact our team here