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Hello, and thanks for taking the time to read our newsletter, THIS SUMMER WE'RE HERE TO HELP you with your skin health. To nourish, to care and protect. And to avoid sun damage or itchy dry skin – or to reduce and repair acne-prone, reddened skin. But first, here is some helpful info we'd like to share with you about the importance of healthy product ingredients. Fingers crossed, you might even like to try out a few of our summer skin-saving product suggestions below. OKAY... SO IF YOU ARE A LABEL READER you've probably noticed that a popular industry norm is to use a lot of water in skincare products. If it is the 'first-listed' ingredient, it means it is 'most-of' ingredient. And surprisingly, as much as 80% of the overall product content is just water. So, why is it in there? The truth is, that water is a convenient product additive used to mix with and bulk-out other ingredients. It's also biologically inert, cheap and consequently cost effective enough for popular skincare brands to maintain a lucrative profit margin. Water in product does not absorb into your skin. If it did absorb, we’d all swell like sponge every time we washed! Water in product does not nourish, moisturise, anti-age or benefit your skin in any notable way, unless you actually drink it neat! What water does do – is evaporate! And evaporation causes dehydration, which can result in dry or itchy skin. So here is where we say, NO to H20 and HELLO to ALOE! Raw, natural Aloe Vera is possibly the most successful skincare ingredient ever used. Freshly squeezed, pure Aloe Vera gel is at its most remedial-potent when applied straight from the plant itself. It really is one of nature’s most perfect creations. It’s non-toxic, naturally anti-inflammatory and anti-bacterial. Science too, has long endorsed the efficacy of fresh Aloe Vera gel because of it’s long chain sugars, called polysaccharides – that actually penetrate the lipid barrier of the skin to help retain water and thereby effectively hydrate your skin. In Skincare, fresh Aloe Vera gel absorbs effectively to moisturise, nourish and revive your skin. It also rapidly relieves the pain and redness caused from prolonged exposure to UV rays whilst actively repairing damaged, inflamed and blemished skin tissue. No other potion, natural or not, truly compares. So, beware of any skincare brand promising you the restorative properties we only attribute to pure, fresh and totally raw Aloe gel. If it’s been homogenised, pasteurised, sun-dried, powdered or reconstituted – what we call ‘denatured‘– best avoid it! Live Native will never add any water to it’s products. We only use fresh, raw organic Aloe Vera gel.
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