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Fermented Foods Are Having a Moment; The Opportunity for CMOs and Company Directors; The Biggest Diva in Hollywood Is a Camera
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Good morning. Today, sauerkraut’s time in the spotlight may finally be here; Carolyn Everson explains what a board member might want with a CMO; and Hollywood auteurs bring back VistaVision as AI closes in.
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Philosopher Foods started producing Gut Nuts—fermented almonds, peanuts and cashews—with the goal of ‘snackifying fermented food.’ Photo: Philosopher Foods
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Growing interest in gut health and less-processed foods is encouraging more companies to launch fermented products like Gut Nuts and Kraut Krackers, Andrea Petersen reports.
There are fermented hot sauces and a blue fermented pickle juice-lemonade hybrid meant to be downed by the shot. Fermented Food Holdings, founded in 2021 by former Kraft Heinz executives, last year unveiled what it says are the first fermented pickle chips.
But not everyone is into the often strong, tangy flavor of many fermented foods. So some producers are creating milder versions.
Cleveland Kitchen, a venture capital-backed firm that sells to Walmart and Publix, introduced a “Classic Kimchi” in 2021—made without the traditional fish sauce—to appeal to those who CEO Drew Anderson calls the “kimchi-curious.” The company brought out a less-spicy “Mild Kimchi” in 2022.
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Content from our sponsor: Deloitte
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As the Concept of TV Shifts, Advertisers Face Evolving Expectations
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The idea of “TV watching” has expanded beyond televisions, requiring the industry to rethink how it reaches consumers on streaming services, social media, and other entertainment platforms. Read More
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Marketing Chiefs, Meet Board Members
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Carolyn Everson, a director at Coca-Cola, Under Armour and Disney, speaks during the Wall Street Journal Board of Directors Summit in Palm Beach, Fla. Photo: Ivan Apfel for WSJ
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Chief marketing officers don’t always get a lot of affection from their company directors, who largely pay the most attention to the person in that role when there’s a sales disaster or PR debacle underway. But it doesn’t have to be that way.
When the former Facebook ad chief Carolyn Everson became a board member at Coca-Cola, CEO James Quincey surprised her with a big request, she recalled yesterday at the WSJ Leadership Institute’s Board of Directors Council Summit.
“He said to me, given my marketing and digital experience….‘I want you to work as closely as you have the capacity to do with our CMO Manolo [Arroyo],’ ” said Everson. “And I spend an extra week outside of the board meetings with the marketing leadership team, and not just the week. That’s a very specific week of meetings, but I do things throughout the year.”
“For me it’s made the board experience so much more interesting, because I actually am in the details and Coca-Cola is a marketing company,” Everson added, noting that it’s also “helpful hopefully for the marketing team.”
Watch: You can see Everson’s full conversation with the Leadership Institute’s Poppy Harlow right here.
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‘Generally if you got through the day without a problem, it was a good day,’ cinematographer Robbie Ryan said of the old VistaVision camera used on ‘Bugonia.’ Photo: Atsushi Nishijima/Focus Features
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VistaVision, a high-resolution film format developed in 1954 by Paramount and long eclipsed by more practical approaches, is suddenly in vogue again with auteur filmmakers, John Jurgensen writes.
A handful of rare and cranky antique cameras have been pressed into service for movies including “Bugonia,” “One Battle After Another,” “The Brutalist” and an upcoming Tom Cruise film by Alejandro G. Iñárritu. They’re loud, cumbersome and prone to breakdowns, but they pull a higher-resolution image from conventional 35mm film.
VistaVision beckons to an elite class of directors with its artisanal visuals—and a built-in marketing hook for the AI era. There’s more romance to a movie made in a bespoke method with a retro name. That adds urgency for film buffs to not only see it in a theater, but one with a special projector.
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The WSJ CMO Council Summit
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This Nov. 18 and 19, CMOs will gather in New York for The WSJ CMO Summit, featuring marketing leaders such as Ryan Reynolds of Maximum Effort, Bobbi Brown of Bobbi Brown and Jones Road Beauty, Craig Brommers of American Eagle, Vanessa Broadhurst of Johnson & Johnson, Alicia Tillman of Delta Air Lines, Laura Jones of Instacart, Behnaz Ghahramani of Marriott International, Kristen D'Arcy of True Religion, Faby Torres of Gap and more.
Together, they’ll explore fan-fueled growth, AI in marketing and the evolving CMO-CEO partnership. Join the CMO Council and be part of the conversation shaping the future of marketing leadership.
Request Invitation
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Enterprise AI agents were the headliners at a Salesforce conference in San Francisco last month. Michael Short/Bloomberg News
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Companies are beginning to see value from AI agents, Steve Rosenbush writes in his latest column. [WSJ]
Amazon introduced Ads Agent, an AI-driven tool it says can create campaigns, target ads and buy media. [Adweek]
Sneaker brand On is promising to stay at “full price through the holiday season” as part of its premium strategy. [CNBC]
Gannett is changing its name to USA Today Inc., Altice USA just became Optimum and MSNBC soon goes live with MS NOW. What’s fueling the recent boom in media rebrands? [THR]
Let’s break down how much each antagonist is suffering as the YouTube TV-Disney carriage dispute drags on. [Deadline]
British supermarket chain Waitrose released a four-minute romcom of a Christmas ad starring Keira Knightley. [Independent]
“Dick Clark’s New Year’s Rockin’ Eve” on ABC this year will add its first-ever live countdown for the Central time zone. [Variety]
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