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Several groups are developing new ways to integrate points systems. British Airways parent International Consolidated Airlines Group, or IAG, has worked over the past decade to expand its Avios loyalty program, which features points that are transferable between airlines.
Financial services company Bilt Rewards lets users earn points on several types of spending and then use them to book flights with 16 airlines and counting. Rove, a startup whose browser extension lets younger users earn rewards points without credit cards, partners with 11 airlines.
A universal system could benefit consumers, proponents say, giving them more control. Yet others warn that there's significant risk to upending loyalty schemes, which are major moneymakers for airlines.
More on this topic:
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Meet the United Airlines executive who picks its hot new routes. (Read)
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🎥 The $135 million mission to get your flight to leave on time. (Watch)
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Travel isn’t easy—here’s how WSJ’s columnist would fix it. (Read)
🤔 What’s your strategy for managing travel points? Would a new universal system affect your approach? Send me your thoughts, questions and predictions by hitting "reply" to this email.
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