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Influencers Between the Coasts; Another Beer for Non-Drinkers |
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Finally, a revival to take your mind off the threatened return of boot-cut jeans: KFC is claiming bowl cuts are back (in a campaign to promote the Famous Bowls on its menu). If you’re in Brooklyn this afternoon and want to look like a Backstreet Boy, you can
get your free haircut courtesy of KFC at Williamsburg’s Ludlow Blunt.
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| Influence for the Rest of Us |
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Many marketers have spent the last couple of years examining whether they know how to talk to consumers who don’t live in cities on the East and West coasts. Now there’s a network of influencers pitched right to them, based in smaller cities and towns.
“There is a breakdown in how people from this part of the country view celebrity,” Greg Andersen, the chief executive of Omaha, Nebraska agency Bailey Lauerman, told Adweek as he explained why he formed the Everything In-Between Network. “We’re no longer willing to blindly follow these people who are putting up a life that everyone else should ascribe to.”
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| Going Back to the Start (ish) |
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Tiffany Japan displayed an orange diamond ring for the opening of Tiffany's new shop at the Isetan department store in suburban Tokyo last fall. PHOTO: YOSHIO TSUNODA/ZUMA PRESS
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Tiffany & Co. will start telling consumers which countries their diamonds came from, and later where they were cut, polished and set as well. The company already guarantees that its diamonds are conflict-free, but the move is part of an effort to appeal to younger customers who want to know the source of almost any kind of product.
Unfortunately there doesn’t seem to be very reliable information about which mines produced given diamonds, The New York Times reports, and Tiffany won't try to provide it at the outset, though it might one day. Too much information could be unfair to consumers, in any event, the company's chief executive said: Shoppers “cannot be specialists of supply chains of all the products they buy.”
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“Clients are going to have to change their structures too.... They suffer from the length of their internal procedures. Those companies don't move at light speed.”
| — Martin Sorrell, executive chairman at S4 Capital and former CEO of WPP, on marketers’ demands that agencies move faster |
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30% |
The percentage of people in the U.S. between the ages of 21 to 25 who have not had a beer in the last month, according to Heineken USA, which is bringing its non-alcoholic beer brand Heineken 0.0 to the States.
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A handheld key to unlock your computer and phones with foldable screens made this rundown of “the craziest, coolest new tech that might even matter” from CES. [WSJ]
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Subway is on the hunt for a new CMO after Joe Tripodi, also a former CMO at Coca-Cola and Bank of New York, announced his retirement. [Marketing Week]
Google is rolling out an ad-blocking function for its Chrome browser around the world after introducing it in North America and Europe last year. The blocker targets sites that repeatedly display intrusive and annoying ads, as defined by the Coalition for Better Ads. [VentureBeat]
A 3D printer company covertly sabotaged publicly available designs to print guns at home in a campaign by TBWA\Paris. [Campaign]
Senators have called for the Federal Communications Commission to investigate T-Mobile, AT&T and Sprint after a Motherboard investigation found their customers’ location data had been sold to bounty hunters. [Motherboard]
The NBA and Turner Sports will live-stream the second half of 20 games on Twitter starting with the All-Star Game next month, focusing on a player chosen by online voters each time. [Deadline]
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