Last month the industry came together at the Gippsland Tourism Forum to share ideas and benefit from the learnings of tourism industry leaders and marketing specialists. We also announced the commencement of the Destination Management Plan and look forward to the upcoming consultation workshops scheduled across the region.
It is very pleasing to see that Gippsland recorded strong results in the latest National Visitor Survey conducted by Tourism Research Australia. For the year ending Dec 31, 2017 total visitors to Gippsland increased 1.5% (+96,000 to 6.23million) which is the highest point for at least the past 10 years. Even better was that the total visitor nights spent in Gippsland increased 24% (+1.4million nights) and the total visitor expenditure in Gippsland rose by 9.2% (+$87m) in the last 12 months.
It is fantastic that more and more people are being Inspired by Gippsland.
Terry Robinson - CEO