JoeCo Expands its Reach in Europe

“I'm certain that our new European partners will ensure that more people than ever before can experience the benefits of our BLACKBOX, BLUEBOX and Cello families.”

Joe Bull
Director/MD
JoeCo Ltd

JoeCo has signed a pair of distribution agreements that will ensure a greater number of European end users will have local access to the company's full product range.

The first of these new partnerships has seen Tonspur AG become the official JoeCo representative for both Switzerland and Liechtenstein. The company, based in Adligenswil, already has a number of important pro audio brands on its roster, making JoeCo an obvious addition to the range.

The second deal sees ABSIS take on the distribution for Belgium. ABSIS is a relatively new entrant to the Belgian market, having been formed by audio engineers Frederic Jakus and Gaëtan Crenier at the start of 2019. Despite this short history, the knowledge and experience of the founders has quickly made the distributor an important player in the local market.

"We have been very fortunate to sign agreements with some excellent companies recently who will help us to significantly grow the business," explained JoeCo Managing Director, Joe Bull. "I'm certain that our new European partners will ensure that more people than ever before can experience the benefits of our BLACKBOX, BLUEBOX and Cello families."

JoeCo Expands into the GCC with Provision AVL

"JoeCo is one of the leading multi-track recorder and player manufacturers in the world"

Kevin Boujikian
General Manager
Provision AVL

JoeCo is once again growing its reach in the Middle East thanks to a new distribution relationship With Provision AVL. The Dubai-based distributor will now represent the brand across the GCC region and follows hot on the heels of a similar deal with Boujikian Bros in Lebanon. The new relationships mean that the manufacturer has direct representatives in every territory across the Middle East.

"We had been looking for some time to find the right partners for JoeCo in Middle Eastern territories," explains Graham Murray, Business Development at JoeCo. "We feel it is important to have strong partners and a local presence to promote and backup JoeCo equipment sales. Provision AVL can provide the facility to support local customers and effectively promote JoeCo solutions to the Middle Eastern markets. After spending a few days with Kevin and seeing him and his team in action, it became clear that Provision AVL would be the perfect partner for JoeCo’s business for the GCC.”

"JoeCo is one of the leading multi-track recorder and player manufacturers in the world, and with its award-winning BLACKBOX range, we felt that it would complement the audio brands that we already represent," adds Kevin Boujikian, General Manager at Provision AVL.