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JetBlue Tried to Help a Traveler in Mourning. Observers Thought It Confirmed Surveillance Pricing.
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Good morning. Today, JetBlue replies too fast and Red Lobster cashes in on a famous mistake.
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An exchange between a traveler and JetBlue set off suspicions of surveillance pricing. @ReclaimTheNetHQ on X
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JetBlue is disavowing a social-media reply that observers took to confirm “surveillance pricing” in action.
The mess began on Saturday, when an X user tagged the airline in a complaint:
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“I love flying @JetBlue but a $230 increase on a ticket after one day is crazy. I’m just trying make it to a funeral”
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@JetBlue quickly tried to help, writing…
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“Try clearing your cache and cookies or booking with an incognito window”
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…and one day later a screenshot of the exchange went viral, accompanied by the big question:
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“Did JetBlue just admit to surveillance pricing?”
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The term refers to the fear that companies use data including browsing history and previous searches to set different prices for different people, in this case ostensibly calculating that someone who repeatedly searched for the same ticket might be willing to pay more for it.
JetBlue at some point deleted its reply, but that didn’t stop unflattering press coverage from following. Arizona Sen. Ruben Gallego chimed in to say JetBlue’s reply showed the necessity of his proposed “One Fair Price Act,” which would ban data-driven personalized prices.
“Is Jet Blue openly admitting to raising someone’s price hundreds of dollars because they know they have to go to a funeral?” Gallego wrote on X.
As it turned out, no, JetBlue is not “openly admitting” to that.
“The reply from our JetBlue crewmember on social media was incorrect, and we apologize for the error,” it told Gizmodo. “JetBlue fares on JetBlue.com and our mobile app are not determined by cached data or other personal information.”
JetBlue is hoping that’s all cleared up. More likely, some people’s suspicions have just been stirred up.
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Content from our sponsor: Deloitte
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Digital Media Trends: Capturing Always-On Fandom
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To engage fans between new releases and seasons, media and entertainment companies could host year-round social content, shopping, and exclusive experiences in their own environments. Read More
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Red Lobster’s Favorite Mistake
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This Endless Shrimp promotion will be available on a limited-time basis. Red Lobster Seafood Co.
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Why would you bring back a promotion that everybody thinks drove you into Chapter 11?
The real question is: How could you not?
Red Lobster has resurrected its Endless Shrimp offer, with a few new constraints that are designed to make it more rewarding to the seafood chain than the last time around.
Among the New Rules:
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Endless Shrimp will end, on a yet-to-be-disclosed date. The previous version had been a permanent part of the menu.
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Dine-in only. No bringing containers from home to fill up for later.
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No holidays. Have some decency, please.
The price also looks set to be higher than the last go-round.
But perhaps equally important, the new Endless Shrimp deal is a self-publicizing promotion. Here’s a small sample of the headlines about its arrival:
Red Lobster Brings Back Endless Shrimp Deal 2 Years After Filing for Bankruptcy, Citing $11 Million Loss from Deal [People]
Red Lobster brings back Endless Shrimp, even after bankruptcy claims [USA Today]
Red Lobster brings back its endless shrimp deal despite last round nearly driving company out of business [Independent]
You get the idea.
Putting aside the incompleteness of the bankruptcy take, it made Endless Shrimp not only famous but famous for tilting comically toward the customer.
So yes, bring back the promotion “for a limited time, in a way that works for our business today,” as CEO Damola Adamolekun said in a press release. But definitely bring it back.
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“Courtyard Marriott fumbled hard but PF changs marketing team 🔥🔥”
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— A commenter on Jacob Higgins’ TikTok video sponsored by P. F. Chang’s. Higgins went viral this month with a series of TikToks praising the heavy wine pour at his Courtyard Marriott, but got a brand deal from the restaurant chain instead.
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John Ternus will need to help Apple find its next big hit and catch up in the AI race. Bebeto Matthews/AP
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Apple said John Ternus, the affable head of its hardware division, will succeed Tim Cook as chief executive as the iPhone maker works to rekindle its creative fire and chart a hardware-heavy future in the AI era. [WSJ]
Federal Bureau of Investigation Director Kash Patel filed a defamation lawsuit against the Atlantic, alleging an article about his drinking and overall conduct was malicious and factually inaccurate. [WSJ]
The Onion has a new idea to take control of Infowars after a purchase was blocked by a bankruptcy court: It wants to license the brand and website. [NYT]
The microdrama platform Verza TV is shifting its offering after just four months, now emphasizing often-horizontal, entirely user-generated shows. [THR]
A co-founder of The Laundress is getting back into laundry with a new brand. [Glossy]
Pasta and pizza sauce brand Prego and the nonprofit group StoryCorps are selling a $20 device to record your dinner-table conversations for posterity. [PC Mag]
Advertising Research Foundation CEO Scott McDonald will retire early next year, kicking off the second executive search at a big ad trade. [MediaPost]
E.l.f. promoted longtime Chief Marketing Officer Kory Marchisotto to president and named Oshiya Savur the new CMO. [Marketing Dive]
How new LPGA CMO Chad Coleman is trying to help the tour finally catch the wave of interest in women’s sports. [Sports Business]
Golf purists aren’t all enjoying the influx of influencers and comedians at the Masters. [Front Office Sports]
The stars of “The Devil Wears Prada 2” wore custom Louis Vuitton, a red leather Givenchy cape and haute-couture Schiaparelli to the movie’s red-carpet premiere. [WWD]
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