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Artificial-intelligence servers are gobbling up such a rapidly rising volume of memory and storage chips that even a company as rich and powerful as Apple is struggling to secure supplies. The shortage is so acute that the iPhone maker is raising prices on its products to offset the surging costs, the WSJ’s Rolfe Winkler writes.
Memory, also called DRAM, is used to run apps currently in use, while storage, called NAND, is for filing away photos and videos, for example.
CEO Tim Cook tells the WSJ exclusively that prices for both are issues for Apple, though he focused on the DRAM market in particular, calling out the increased allocations going to so-called high-bandwidth memory that is used for AI servers.
Cook said Apple stands ready to use its cash reserves to boost memory supply, but it wouldn’t use its money and silicon expertise to build its own memory and storage factories.
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