Good morning. Today, California milk processors think trends are finally swinging their way; Rupert Murdoch clears the path for Lachlan; and a sweeping social-media ban sets off deadly clashes in Kathmandu.

A new “Got Milk” ad campaign in California aims to capitalize on consumers’ cooling interest in dairy alternatives, Megan Graham reports for CMO Today.

“Real is so back,” some of the ads say.

Though the dairy industry has faced years of challenges including a trend toward plant milk, the momentum seems to be shifting. Dairy milk sales by volume were nearly flat in the 52 weeks through Aug. 10 after years of declines, according to market research firm Circana.

Plant milk sales fell 6.1% by volume in the same period.

The California Milk Processor Board is happy to seize on the newly favorable trends. “We’ve been leaning into this yearning for simple, real, natural,” said Executive Director Steve James, “and, frankly, it’s where the consumer is.”

Lachlan Murdoch is set to take control of his father’s media assets as part of an agreement announced Monday between the patriarch and his children, Jeffrey A. Trachtenberg writes.

The deal caps a tumultuous succession drama atop media companies whose holdings include Fox News, newspapers including The Wall Street Journal, digital real-estate companies and HarperCollins Publishers.

It will do away with a trust that was originally designed to give each of Rupert Murdoch’s four oldest children an equal voting share after his death. Murdoch, 94, had tried to amend the terms to put control in the hands of Lachlan, but James, Elisabeth and Prudence fought the change in court.

Once the deal is completed, Lachlan will control all the votes in a new trust that will hold sizable stakes in Fox Corp. and News Corp. His siblings will give up their claims to the existing trust and receive new ones in its place.

Nepal’s government lifted a sweeping social-media ban late Monday after the days-old prohibition sparked clashes between protesters and police that left at least 19 people dead, Krishna Pokharel reports.

The government on Thursday had announced a ban on social-media platforms including Facebook, X, YouTube, Instagram and WhatsApp.

Authorities said the platforms had failed to register themselves with the government and appoint local representatives for grievance handling and content monitoring in keeping with the government’s 2023 rules for regulating social media.

The restrictions on social-media platforms were about “protecting the country’s reputation,” Information Minister Prithvi Subba Gurung said after the government decision to lift the ban.

“They come and do business in our country, take away billions of rupees and yet say ‘why should we register in your country,’” Gurung said.

Turmoil continues: Nepal’s prime minister resigned as demonstrators defied curfews on Tuesday to attack the homes and properties of political leaders they held responsible for the earlier deaths of protestors. [WSJ]

Ralph Lauren introduced Ask Ralph, an AI-powered fashion helper trained on decades of the label’s archives and lookbooks. [WSJ] 

Walmart is encountering resistance in some communities as it returns to building new stores after years of focusing on remodels. [Modern Retail] 

Viewers for MTV’s VMAs jumped as the annual awards show aired on CBS for the first time. [THR] 

Paramount Skydance named Kenneth R. Weinstein, the former president and CEO of conservative think tank the Hudson Institute, as its ombudsman for CBS News. [Deadline] 

Celsius Holdings named executives to the newly created positions of chief brand officer and chief creative officer as it pursues growth for Celsius, Monster and Alani Nu. [Food Dive]

Mr. Turtle, Mr. Owl and the kid with the question are back in the brighter and sharper remake of Tootsie Roll’s classic 1970s commercial “How Many Licks.” [Ad Age]

Indie perfumer Marissa Zappas recreated the perfume emitted to accompany Elizabeth Taylor’s character in the 1960 Smell-O-Vision thriller “Scent of Mystery.” [The Cut]