Changeover to Winter website on Monday 29 April

The Hotham website will be switched over to the Winter version late on Monday 29 April, so the RMB and MHSC are currently in the process of updating information on the Winter site. 

Updates that come in as part of the renewal of RMB advertising packages will be reflected on the Winter site as soon as possible, so we encourage everyone to get their information in as soon as possible.

If you have events or activities for the Winter season that you would like to promote on the Winter website, please send the information to info@mthotham.com.au along with photos or graphics.

Reminder: RMB winter advertising packages

Just a reminder about the RMB's 2019 advertising packages.  We need your information as soon as possible so we can update your listings on the Winter website and schedule paid promotional and social media posts for the season.

If you have any queries about the advertising packages, please call Brenna Sharp on 03 5759 3550 or email BrennaSharp@mthotham.com.au

Are you listed on the ATDW?

With the Winter season fast approaching, it's a good time to review your marketing and promotion activities. A very useful tool is the Australian Tourist Data Warehouse, Australia’s national tourism database of 40,000 listings, divided into 11 categories. 

State Government owned and funded, the ATDW collects, quality assures, stores and then distributes Australia’s digital travel information to over 250 distributors to use on their consumer websites and apps.

If your products and services are not listed on the ATDW, you could miss out on the opportunity to be included in government marketing and promotional campaigns.

For tourism operators who are listed in the database, the ATDW offers cost effective, digital distribution and significant online exposure and online distributors are presented with easy access to accurate, up-to-date, consumer relevant tourism content.

Early Bird Resort Entry Season Pass sale ends soon

Early Bird sales of Resort Entry Season Passes close soon, on Tuesday 30 April.  For more information, check the link below.

Mountain Pygmy-Possum featured in The Guardian podcast

The media loves our Mountain Pygmy-Possum, and recently our Environmental team of Georgina Boardman, Bev Lawrence, and Naomi Monk were interviewed for this podcast, produced by The Guardian's Benjamin Law and Chris McCormack in conjunction with Remember the Wild.

Each episode of the 'Look at me' podcast showcases a unique Australian mammal.  It's 37 minutes long, so settle down with a cuppa for a listen. 

Victorian Alpine Resorts Strategic Plan - progress

The Alpine Resorts Coordinating Committee (ARCC) has released the outcomes of their stakeholder engagement activities relating to the new Victorian Alpine resorts Strategic Plan.

These results are now available in the document library on the Engage Victoria site https://engage.vic.gov.au/alpine-resorts-strategic-plan. 

The project will now move into the strategy development phase where the ARCC will be using these submissions to inform the development of the new strategic plan. This will take place over April and May (and probably into early June).

ARCC Winter 2018 statistics

During the 2018 winter season the resorts received a total of over 982,000 visits and over 1.7 million visitor days.  Visitation in 2018 was the highest it has been since comparable records were first collected in 1980.

Economic contribution for the winter season has been estimated at $1,076 million, generating approximately 10,471 jobs (annual equivalent).  Visitor survey results are consistent with previous years with a high level of visitor satisfaction at all resorts. These statistics are available in the fact sheet below.

The Victorian Alpine Resorts End of Season Report, Winter 2018 which provides more extensive analysis is currently in draft form and will be available on the ARCC website.