|
Good day. Primary Venture Partners has raised $625 million to win deals in the expanding market for seed-stage startups.
“We need to make sure we can show up and compete not only with small seed funds but with the big multistage and megafunds, as well,” said Benjamin Sun, the firm’s partner and co-chief investment officer.
The firm decided to raise more capital for that purpose and to scale its team, he said.
New York-based Primary collected $425 million for its fifth fund for seed and pre-seed investments, as well as $200 million for its fourth opportunities fund for follow-on investments in existing portfolio companies, Sun said. That compares with the $280 million for its prior seed fund and $175 million for the previous opportunities fund, raised in 2023.
Primary has expanded its fund size and geographic purview since it started out as a New York-focused firm. Over the past three years, New York deals represented less than 30% of the firm’s activity.
“Our strategy and our ability to support founders has scaled beyond our backyard,” said Sun.
Thanks to several portfolio companies that are growing quickly, Primary’s fourth seed fund stands at about three-times total-value-to-paid-in capital on a net basis, Sun said. By comparison, venture funds in the 90th percentile of the 2023 vintage had net TVPI of 1.36 times as of the third quarter of last year, according to research by Carta.
Primary will be expanding its team of 60 to about 80 over the next couple of years, Sun said.
The seed market in the U.S. is about four-times larger than it was when Sun and Brad Svrluga, Primary’s managing partner and co-CIO, launched the firm a decade ago. Seed startups raised more than $20 billion in venture capital last year in the U.S., compared with about $5 billion in 2015, according to the PitchBook-NVCA Venture Monitor report.
“Seed is just a lot bigger now and more competitive and founders have more choice. Because of that, you need to come to the table with what are you going to offer that’s different,” Sun said. For Primary, the answer is a team of core investors, each focused on a specific sector, from consumer to cybersecurity, as well as a large operating team that helps portfolio companies with recruiting, sales and other tasks.
|