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Thank you for joining us for your industry event of the year!
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Thank you for joining us at the 7th annual RACV Gippsland Tourism Conference, hosted by Latrobe City. We enjoyed catching up with you over the two days and thank you for your time and effort to join with your tourism industry. Please take a moment to fill out the following survey which helps us understand what you enjoyed and where we could improve for next year. Take the survey now.
We would like to acknowledge and thank our sponsors RACV Inverloch, Latrobe City Council, Latrobe City Business Tourism Association and Narkoojee Winery. We would also like to thank Century Inn, Little Prince and Park Lane for their fantastic hospitality - and to you, the Gippsland tourism industry for your contribution to making it another great conference.
For more information including delegate lists, links to presentations and some special offers from our presenters visit: www.gippslandtourismconference.com.au
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How was your long weekend?
We are conducting a short two minute survey to understand the impact of the Grand Final Eve long weekend on business operations.
Please take the survey here and let us know if it was a positive or negative for your business?
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Visit Victoria
The State Government has announced a new brand and a new structure for tourism and events in Victoria. Visit Victoria will be created as a new entity separate to government departments and will include the marketing staff and functions of Tourism Victoria, Major Events Corporation and the Melbourne Convention and Visitor Bureau.
Tourism Victoria will no longer exist as the State Tourism Organisation. Regional tourism will be part of the new entity and Regional Tourism Boards such as Destination Gippsland have been recognised as part of the future structure. The creation of Visit Victoria and other broader changes will not come into effect until early 2016. Nick Foa has replaced Leigh Harry as the CEO of Tourism Victoria during the transition phase and Dianne Smith has been seconded from her role at Victoria Tourism Industry Council to the role of Acting Regional Director.
More information can be found at www.corporate.visitvictoria.com
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Join Tourism Tribe and have e-Tourism experts at your fingertips
The Creating Smart Connections program has been expanded and we are offering the opportunity for Gippsland tourism businesses to join the online community Tourism Tribe at no cost.
Tourism Tribe connects tourism operators, industry and digital experts in a supported learning environment.
We are offering Gippsland tourism businesses the opportunity to secure a fully subsidised four months membership. This is valued at $39.95 or $99.00 annually. Many businesses have joined the tribe but there are still places available.
Once you have joined you will have access the support forum, live chat hotline and Tourism e kit tutorials. Register here.
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Tourism Town Improvement Kit
We are supporting a number of Gippsland towns to participate in the Gippsland Tourism Towns of Excellence (GTTE) Pilot Project.
The GTTE proposes to assist and encourage towns across Gippsland to actively provide an excellent visitor service experience by providing them with guidance and resources through a Tourism Town Improvement Kit.
For more information please contact jhayes@destiantiongippsland.com.au
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Gippsland Road Trip a driving success!
The Gippsland Road Trip campaign has concluded. The campaign targeted the Melbourne market to take a road trip to Gippsland over the winter period.
The campaign was executed across print and digital advertising highlighting road trips, competitions and key tourism personalities. The campaign was also publicised via our social media channels and through a visiting journalist program.
The campaign website GippslandRoadtrip.com.au received over 19,000 views and generated significant click through to Inspiredbygippsland.com.au.
This cooperative campaign was supported by Wellington, Latrobe, Bass Coast and Baw Baw Shire Councils. For more information contact awilson@destinationgippsland.com.au
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Ken Hore Tourism Mentor Program 2015/16
Destination Gippsland, Destination Phillip Island and Bass Coast Shire Council would like to congratulate the new Ken Hore Tourism Mentor Program (KHTMP) award winners:
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Zac Brown – Phillip Island Nature Parks
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Laura Mc Cowatt – Maru Koala & Animal Park
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Samantha Holcombe – The Cape Kitchen
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Mikala Peters – Wildlife Coast Cruises
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Nina Barry-Macaulay – RACV Inverloch
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Kelsey McFadzean – Phillip Island Grand Prix Circuit
(photo taken at the Gippsland Tourism Conference)
The KHTMP is now in its second year and exists to promote skills and excellence among young people and new entrants into the tourism industry, contribute to the continued development and growth of tourism in Gippsland and Phillip Island, and perpetuate the memory, skills and contribution of Ken Hore. For more information contact jhayes@destinationgippsland.com.au
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Accessible Gippsland - Good access is good business
We are pleased to share the recent Accessible Tourism Case Study Video which has been created in partnership with Tourism Victoria.
It features accessible tourism award winning business MARU Koala and Animal Park sharing the all-important message that 'good access is good business'. It is a must view for all Gippsland tourism businesses.
To view the video please click here.
We continue to work with Gippsland's Rural Access workers to increase Gippsland's profile as an accessible tourism destination.
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Improve your event with Tourism Australia's Social Media Toolkit
Australia’s most successful and growing regional events are using social media platforms to create strong event attendance and reputation. By connecting their events to communities of interest, they create networks of advocates and take the pressure off marketing budgets.
Social media is now the norm! This fact is supported by research conducted through the Destination Visitor Survey’s report, Events: Drivers of regional tourism, which found nearly 80% of people who attended a regional event in Australia used social media, and nearly one-third (30%) of them used social media to engage with the event before, during and after.
For more information visit www.tra.gov.au
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Tourism in Gippsland = 15,000 local jobs
The Gippsland Visitor Economy generates an estimated $2.8 billion in total expenditure. It supports approximately 15,000 jobs in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone's business.
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