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Big Tech’s Deals for AI Data-Center Power Present Accounting Questions

By Mark Maurer | WSJ Leadership Institute

Good morning, CFOs. Google and other tech companies begin to disclose power agreements; AI evangelist shakes up Colgate-Palmolive; Target’s new CEO has a $6 billion plan to turn the tide; and Senate Democrats plan to propose a meat industry breakup.

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An Amazon Web Services AI data center in New Carlisle, Ind. The massive data centers that train and run AI models can demand vast amounts of electricity. NOAH BERGER/ASSOCIATED PRESS

Transparency has been a problem as tech giants plow hundreds of billions of dollars into developing massive data centers for training and running AI models.

Little has been reported on how power supply fits into this accounting challenge. When Alphabet reported last month that it expected to account for a new $9.9 billion, 20-year power purchase agreement starting in 2027 as a lease, I dug in.

Large tech companies are just beginning to share financial details on the massive amounts of power they’ve locked in to run their AI data centers. But for some investors, those details aren't nearly enough. 

Investors want to know the volume of gigawatts the companies are committing to and what they’re paying for it, among several other things, Krishna Chintalapalli, a portfolio manager at asset manager Parnassus Investments, told me.

“We’re starting to get more disclosure, but it’s still an evolving situation,” he said. “Some investors are giving them credit based on their past track record and others are saying, ‘Hey, I need more disclosure on this.’ ”

David Gonzales, vice president of the corporate finance group at Moody’s Ratings, said it would be easier to compare companies’ power agreements and overall data-center accounting if there were more specific rules.

The Financial Accounting Standards Board’s response? The FASB hasn’t received any requests to address general accounting issues around data-center arrangements, a spokeswoman said.

 
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The Day Ahead

📆 Earnings

  • Abercrombie & Fitch
  • American Eagle
  • Bath & Body Works
  • Broadcom
  • Okta

📈 Economic Indicators

ISM releases its Services PMI for February.

The Federal Reserve releases the beige book for the second of eight times this year.

 
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What Else Matters to CFOs

Colgate says 51% of its salaried and clerical workers used advanced AI tools weekly by the end of last year. PHOTO: JOSE ALVARADO JR. FOR WSJ

An AI evangelist is shaking up Colgate-Palmolive, a 220-year-old toothpaste maker, in part by driving employees toward using the technology for more than just polishing emails.

Iraklis Pappas is a foot soldier in an increasingly high-stakes battle taking place across American corporations. Many white-collar workers outside of software engineering have been slow to embrace fast-changing AI tools.

“Every single investment has a business case” at Colgate, Pappas says. Before spending money on software, he is required to estimate the returns.

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📰 Other headlines 

  • Exclusive: Senate Democrats to Propose Meat Industry Breakup
  • Exclusive: Starbucks to Open Nashville Office, Relocate Supply-Chain Workers
  • Justice Department Makes Abrupt Reversal on Law Firm Sanctions
  • Exclusive: News Corp, Meta in AI Content Licensing Deal Worth Up to $50 Million a Year
  • Powell Won, but the Fed Might Still Lose
  • Fed’s Kashkari Says Too Soon to Know Inflation Impact From Middle East Conflict
  • ‘MasterChef’ Maker Banijay to Merge Entertainment Arm With All3Media in $5 Billion Deal
  • Blackstone Played Down Private-Credit Risks. Now It’s Been Hit.
  • Thrive Capital, A16Z to Lead Anduril Investment at $60 Billion Valuation

📈 Earnings wrapup

  • Target Sales Just Fell Again. Now Its New CEO Plans for Turnaround
  • Ross Stores Fourth-Quarter Profit, Revenue Rise on Same-Store Sales Growth
  • CrowdStrike Swings to Profit, Sales Rise 23%
  • AutoZone Says Winter Storms Hurt Sales

For more earnings news, click here.

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68%

The drop in the Securities and Exchange Commission’s accounting and auditing enforcement actions to 10 in 2025, compared with 2024, according to Cornerstone Research. Enforcement actions fell by 27% to 37 at the Public Company Accounting Oversight Board. Activities at both regulators reached multiyear lows amid leadership transitions.

 

The WSJ CFO Council Summit

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Request Invitation.

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About Us

The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy.

Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew.

You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.

 
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