Taylor Swift’s new video is out, but not before she tortured fans for weeks with an unexplained countdown clock and a raft of even less scrutable social-media posts. [Vulture]
WPP revenue dropped sharply, hit by “significant client losses in 2018, in particular in the United States.” [Reuters]
Snap named McDonald’s marketing exec Kenny Mitchell its first CMO. He previously led Gatorade work including a “Gatorade Dunk” AR lens timed to the Super Bowl. [CNBC]
Police arrested a man for allegedly vandalizing dozens of LinkNYC digital sidewalk kiosks, singling him out using footage from the monoliths’ cameras. [Gothamist]
Fox Television Group CMO Shannon Ryan jumped to Walt Disney as president of marketing for ABC Entertainment and Disney Television Studios. [THR]
Amazon hired Andrew Saunders to lead its entertainment marketing. He had been head of global brand strategy and marketing at food and travel publisher Tastemade. [The Drum]
Facebook said it sued a company based in New Zealand for allegedly selling fake Instagram followers. [TechCrunch]
A Belgian mineral water brand created plates with artful QR codes to shame diners out of Instagramming their food. [Ad Age]
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