Why Experimentation is Key Why Experimentation is Key to SurvivalIn his second contribution to Boardroom, our tech & community expert Marc Mekki explores the concept of iterative design thinking and how associations should use it to be future-proof. Will Scientific Conferences Survive COVID-19?Franco Viviani, former President of the International Council for Physical Activity and Fitness Research, and anthropologist at the University of Padua, Italy, reflects on the rise of virtual meetings. Marketing & Monetizing Digital EventsWhen transitioning from in-person to virtual events, two questions quickly arise: How much should events cost participants and sponsors? And how should digital events be marketed? Digital Events Need a Solid BasisCountries like Taiwan made the most out of their IT industry development, against all challenges due to Covid-19, becoming a shining example for the rest of the world both for battling the virus and for organizing large business events. |